Senior Director Demand Generation Marketing
Senior Director Demand Generation Marketing
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1 Vacancy
Job Description
About the Role
The Sr Director Demand Marketing will play a critical role in advancing SmartRecruiters ambitious growth objectives by building a highperforming demand generation engine. Reporting to the Chief Marketing Officer you will lead the development and execution of a comprehensive global datadriven demand generation strategy that delivers measurable pipeline and revenue outcomes.
This role requires an experienced leader with deep expertise in demand creation and capture strategies targeting key segments with precision and aligning closely with marketing product marketing regional sales leaders SDRs and RevOps to create a seamless gotomarket engine. Balancing operational execution with strategic foresight will be essential to laying the foundation for scalable predictable and impactful growth.
Key Responsibilities:
Drive growth:
You will take ownership of achieving ambitious pipeline and revenue targets building a scalable predictable framework that supports both short term wins and longterm growth for new and existing customers.
Implement processes to improve team efficiency and streamline operations driving greater effectiveness in campaign execution.
Lead Demand Marketing strategy:
Design and refine a multichannel demand creation and capture strategy incorporating SEO SEM paid media web email marketing and in person events while ensuring continuous optimization and measurable outcomes
Own global campaign strategy and execution with responsibility for aligning cross functional teams to drive outcomes.
Build a high functioning global growth engine:
Build a robust and efficient demand generation engine uniting marketing sales SDRs and RevOps around shared objectives and streamlining operational processes for maximum efficiency.
Lead regional marketing programs to develop and execute strategic marketing campaigns aimed at driving expansion and growth in target markets.
Lead and mentor a diverse team of marketing professionals fostering a culture of innovation collaboration and excellence.
Datadriven optimization:
Utilize team KPIs OKRs and regional growth rates to monitor performance and drive continuous improvement.
Implement and manage a multitouch attribution model to measure the effectiveness of campaigns leveraging tools to uncover insights refine strategies and maximize ROI.
Qualifications :
Qualifications
7 years of experience in demand generation with a focus on driving growth and expansion in diverse markets.
Strong analytical skills with a deep understanding of team KPIs OKRs and advanced data analysis techniques.
Strong project management and organizational skills with the ability to manage multiple priorities in a fastpaced environment
Experience in employing predictive modeling and forecasting to inform marketing strategies.
Excellent communication and presentation abilities with the confidence to engage and influence executive stakeholders.
Strategic thinker with a resultsoriented mindset and a track record of driving impact in fastpaced environments.
Willingness to travel periodically and work across multiple time zones as necessary.
Proven leadership skills with the ability to inspire motivate and empower crossfunctional teams
Experience in HRTech or related industries in B2B SaaS is a plus
Additional Information :
SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics. your information will be kept confidential according to EEO guidelines.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
Company Industry
Department / Functional Area
Marketing
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
