Associate Director - Analytics
Associate Director - Analytics
Posted on :
17-05-2025
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1 Vacancy
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Job Description
Position at GroupM
Overview of the job
GroupM is the worlds largest media investment company and are a part of WPP. In fact we are responsible for one in every three ads you see globally. We are looking for Associate Director Analytics.
GroupM is the worlds largest media investment company and are a part of WPP. In fact we are responsible for one in every three ads you see globally. We are looking for Associate Director Analytics.
Accountable for quantifying and measuring the success of our paid media campaigns and for delivering insights that enable us to innovate the work we deliver. Leading multiproduct projects developing best practices being the main point of contact for other teams and direct line management for multiple team members.
Reporting of the role: This role reports to Senior Director Analytics
Some of the things wed like you to do:
In three months
In three months
- Build a deep understanding of marketing plans and their objectives to help Account teams (Activation Planning etc) build comprehensive measurement and test & learn plans
- Play an instrumental role in evolving and designing new innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
- Recruit manage and mentor analytical resource(s) ensuring the efficient flow of work through the team the timely delivery of highquality outputs and their continuing development as professionals.
In six months
- Lead the creation of clear robust and thoughtprovoking campaign reviews and insights
- Work with Account teams (Activation Planning etc) to help define the correct questions to understand correct metrics for quantifying campaign performance
- To help deliver best in class analytical capabilities across the agency with the wider Analytics team including the use of new methods techniques tools and systems
In twelve months
- Develop innovative marketing campaigns and assist clients to define objectives
- Develop deep understanding of marketing platform testing and targeting abilities and act in a consultative capacity in their implementation
- Provide handson leadership mentorship and coaching in the expert delivery of data strategies AdTech solutions audiences solutions and data management solutions to our clients
- Leading stakeholder management on certain areas of the client portfolio.
- Play an instrumental role in evolving and designing new innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
- Coordination and communication with 3rd party vendors to critically assess new/bespoke measurement solutions. Includes development and management of contracts and SOWs.
A bit about yourself:
- 10 years of experience in a data & insight role; practical experience on how analytical techniques/models are used in marketing. Previous agency media or consultancy background is desirable.
- A proven track record in working with a diverse array of clients to solve complex problems and delivering demonstrable business success. Including (but not limited to) the development of compelling and sophisticated data strategies and AdTech / martech strategies to enable marketing objectives.
- Ideally you have worked with Ad Platforms DMPs CDPs Clean Rooms Measurement Platforms Business Intelligence Tools Data Warehousing and Big Data Solutions to some degree
- Strong Proficiency with systems such as SQL Social Analytics tools and Python.
- Understand measurement for both Direct Response and Brand Awareness campaigns desired
- Excellent at building and presenting data in a visually engaging and insightful manner that cuts through the noise
- Strong organizational and project management skills including team resourcing
- Strong understanding of what data points can be collected and analyzed in a digital campaign and how each data point should be analyzed
- Established and professional communication presentation and motivational skills
More about GroupM
GroupM is WPPs media investment group and the worlds leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment as measured by the independent research bureau COMvergence. Through its global agencies Mindshare Wavemaker EssenceMediacom and mSix&Partners and crosschannel performance (GroupM Nexus) data (Choreograph) entertainment (GroupM Motion Entertainment) and investment solutions GroupM leverages a unique combination of global scale expertise and innovation to generate sustained value for clients wherever they do business. Discover more at
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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