B2B Content Marketing Manager

WHATS THE ROLE 

Wise Business is entering an exciting new era. Were looking for an experienced B2B Content Marketing manager to help position Wise as the best financial solution for businesses with global money needs and ambitions to scale fast.   Were looking for an editorial and social media expert with a knack for creating snappy headlines engaging copy and thought leadership that stops business leaders in their tracks and gets them clicking through for more. 

Youll be embedded in Wises Business marketing squad but will have the opportunity to work in a truly dynamic and crossfunctional marketing team dedicated to the growth of Wise for Business.

Youll get close to the audience youre creating content for gathering insights on what drives impact and what our customers need from an international business account. Youll build on your learnings to conceptualise produce and publish worldclass content marketing that amplifies awareness for the Wise Business brand and helps generate new prospects. 

Youll work across a wide range of channels from LinkedIn to white papers and video scripts to events content. Youll have the opportunity to flex your content skills to engage and convert our target audience segments for Wise Business from startups to enterprise level across a growing range of verticals. 

To create this worldclass content youll need to have your finger on the pulse with industry news and be instrumental in keeping the squad uptodate with the latest trends from our target industries and competitors. This will inform our content strategy and position Wise as a thought leader and authority on driving growth and scaling internationally. 

KEY RESPONSIBILITIES

• Plan and create B2B content marketing and social media assets targeting founders and key decision makers in fastgrowing startups and small to medium sized businesses with a focus on the SaaS consulting and ecommerce industries.

• Independently identify content topics and trends source internal and external experts and write content to meet content targets.

• Create and grow a suite of content for business customer acquisition and our overall lead generation efforts.

• Generate assets for use across the Awareness and Consideration stages of the marketing funnel including blogs infographics white papers authoritative reports and thought leadership as well as webinars videos and social media posts.

• Build out and manage our pipeline of Linkedin content with creative ideas for captions and creative assets that can land our messaging to boost engagement. Experience in reporting and analytics for LinkedIn is a plus. 

• Work with our existing business customers to build case studies testimonials and thought leadership. 

• Become a Wise product expert and help us showcase the value we can add to businesses across the world. 

• Collaborate with our SEO Content team on closing the gaps on our ownable topics with original valueadd content to complement our customer acquisition strategy.

• Work with our embedded design team to effectively manage production of content marketing assets to ensure brand consistency and strategic alignment.  

• Support our Business events team with content scripts email copy and editorial writeups to drive registration and conversion amongst our target audience.

Qualifications :

 WHAT DO YOU NEED TO BRING WITH YOU

A love of words and content marketing naturally. Preferably with a business journalism or sponsored content background with bestinclass editorial skills. 

Experience in B2B roles / payments industry and an interest in understanding the needs of (and how to speak to) financial professionals and business owners is essential. You should also be experienced in turning complex technological concepts into engaging snappy easy to understand content with a knack for tuning into the pain points and challenges of our target audience.

• Strategic mindset youre able to align content strategies and plans to business objectives with proven success. You should also have experience writing or creating content for business audiences and have a sense of what makes them tick and click.
• Independent planner youre able to work autonomously; by this we mean youre selfsufficient and can independently plan and validate your own ideas. Youll be supported by our business content team but will be expected to be able to review edit and proofread your own and others work as well as sharing ideas with the wider business marketing squad. 
• Collaboration an appetite to work closely with many different parts of the Wise organisation as well building strong partnerships with other creative disciplines. 
• Experience creating a broad range of assets ability to create different content types on a monthly cadence at pace. Youre able to repurpose and slice content up into relevant formats to suit specific channels. 
• Process driven You might also have worked with a freelancer network to scale up efforts in addition to your own writing (and have great processes to prove it). 
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• Analytics and Measurement   Experience with business intelligence or analytics tools and understanding how to monitor the performance of your content on LinkedIn and other channels would be a real asset in this role.

Additional Information :

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Fulltime