Head of Face-to-Face Marketing
Head of Face-to-Face Marketing
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Job Description
Renuity is seeking a dynamic and resultsdriven Head of FacetoFace Marketing to lead and scale our direct inperson marketing efforts. This leader will oversee three core verticals: Retail Marketing Event Marketing and Canvass Marketing with a primary focus on driving qualified lead generation and ensuring marketing cost goals are achieved. As the strategic owner of F2F marketing youll build and lead highperforming teams develop scalable programs and collaborate crossfunctionally internally to support revenue growth. As the leader of this department you will also maintain strategic partnerships with Retailers such as Home Depot Costco Sams Club and BJs Wholesale Club as well as actively seeking new partnerships in the territory to expand lead generation capabilities. This is a critical leadership role with a direct impact on revenue growth and market presence.
What Youll Do:
Lead Generation Strategy: Design and implement integrated lead generation strategies across retail events and canvassing channels to support sales pipeline goals
Team Leadership: Manage and mentor a multitiered team of regional managers market managers and lead generators ensuring alignment with KPIs and performance standards
Recruitment & Training: Collaborate with TA team on recruitment and directly oversee training process of field staff to ensure success of newhires and reduce turnover rates
Performance Analysis: Track and analyze performance metrics for each vertical leveraging a datadriven approach to continuously optimize strategy and execution
Program Development: Develop scalable and repeatable processes for inperson marketing campaigns ensuring consistency compliance and quality of execution
Budget Management: Own the budget for all F2F marketing programs ensuring efficient spend to achieve desired marketing cost
Crossfunctional Collaboration: Work closely with Call Center Sales Operations and Brand teams to align messaging targets and customer experience
What Youll Bring:
At least 510 years of leadership experience in FacetoFace lead acquisition with regional or national scope (Preferred industry experience: homeimprovement solar telco or similar high ticket B2C)
Proven track record of managing large distributed teams and delivering lead generation results in facetoface channels
Datadriven with experience using analytics to drive decisions and performance. Teaches both managers and promoters/canvassers how to self diagnosis KPIs to make performance improvements
Talent Management expertise with a proven playbook for recruiting onboarding and retaining highenergy canvass retail and event promoters at scale
Strong operational mindset with experience building scalable processes and systems with a track record of increasing lead volume while improving efficiency through program improvements
Excellent leadership communication and crossfunctional collaboration skills
Willingness to travel as needed to support field teams and campaigns
Handson Leader who regularly spends time in the field coaching and demonstrating lead generation (doesnt just talk the talk can really walk the walk)
Tech savvy leader who can implement and optimize technology to improve success with fieldmarketing applications digital lead generation tools geofencing and CRM attribution
Financially literate P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events
Preferred but not required: Spanish
What We Oer:
Full benets package including health vision dental and 401k match up to 6%
PTO and holidays
Career Advancement
Benefits:
Insurance: Medical insurance (PPO plans) vision insurance dental insurance voluntary life insurance and disability insurance (STD LTD) Accident Insurance Critical Illness Insurance Hospital Indemnity Insurance. Healthcare Flex Spending Account Dependent Care Flex Spending Account
Paid Holidays & Retirement Plans: 401k Matching
Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team you have a disability under the Americans with Disabilities Act or similar law and you need an accommodation during the application process or to perform these job requirements or if you need a religious accommodation please contact
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Required Experience:
Director
Employment Type
Full-Time
