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Donaldson is committed to solving the worlds most complex filtration challenges. Together we make cool things. As an established technology and innovation leader we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn effect change and make meaningful contributions at work and in communities.
Donaldson Company is growing its newest vertical Life Sciences through a combination of organic and acquired innovations designed to bring transformative solutions to the biopharmaceutical industries. The joint bioprocess marketing team supports Isolere Bio Purilogics Univercells Technologies and Solaris which are located in RTP NC; Greenville SC; Nivelles Belgium; and Mantova Italy; respectively. These business units are launching new products and expanding their portfolio of offerings which bring significant competitive advantages improving productivity and quality while reducing the overall time to clinic and cost of goods for increasingly complex biologic drugs. Due to the early nature of many of these bioprocessing products a great candidate will have an entrepreneurial mindset while still being able to navigate the established supporting corporate culture of Donaldson and contribute to its growing life sciences vertical.
We are seeking a dynamic and technically proficient Marketing Specialist II to join our Purilogics team. The Marketing Specialist will play a crucial role in developing and executing marketing strategies to enhance our brand presence drive lead generation and support sales efforts. This role requires a blend of technical knowledge in biotechnology and strong marketing acumen.
The position will be based out of the Purilogics facility in Greenville SC.
Role Responsibilities:
Marketing strategy execution:Define annual MarCom goals and strategy in line with business objectives. Implement integrated marketing campaigns and product launch plans across various channels with a focus on technical accuracy and industry relevance.
Brand awareness:Position the Purilogics and Life Science brands by designing and implementing though leadership initiatives such as technical content creation and KOL endorsement.
Technical content creation:Develop and produce highquality content for marketing materials including technical white papers case studies product brochures videos social media posts and website content that accurately reflect our bioprocessing technologies.
Event coordination: Assist in the planning and execution of industry events trade shows and webinars
Collaboration:Work closely with Bioprocessing marketing team to integrate processes and align marketing strategies with business objectives. Potentially contributing to the other entities MarComs initiatives depending on priorities.
Brand management:Support the rollout of the new Life Sciences brand by ensuring consistent and technically accurate messaging and branding across all marketing materials and channels.
Minimum Qualifications:
Bachelors degree in Marketing Communications Biotechnology or a related field
3 years of marketing experience; with some of this including experience in the biotech life sciences or technical industry
Experience with content creation and/or technical writing
Strong analytical and problemsolving skills with the ability to interpret technical data and/or marketing performance metrics.
Ability to translate complex technical concepts into clear compelling marketing content
Preferred Qualifications:
Advanced degree in biotechnology or related discipline
Familiarity with CRM systems (e.g. Microsoft Dynamics) and marketing automation tools (e.g. Hootsuite Marketo)
Strong understanding of bioprocessing technologies and biopharmaceutical manufacturing
Proficiency in digital marketing tools and platforms (e.g. Google Analytics SEO tools social media management tools)
Creative thinker with a proactive approach
Detailoriented and highly organized
Strong communicator
Ability to work independently but also with a global team
Key words: marketing marketing automation bioprocessing life sciences biotechnology content creation marketing materials
Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.
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Our policy is to provide equal employment opportunities to all qualified persons without regard to race gender color disability national origin age religion union affiliation sexual orientation veteran status citizenship gender identity and/or expression or other status protected by law.
Required Experience:
Unclear Seniority
Full-Time