Job Title: PPC Specialist
Location: Bhopal MP
Experience Required: 1 2 Years
Salary Range: 3 4 lpa
Department: Digital Marketing
About the Role:
We are looking for a datadriven and performanceoriented PPC Specialist to manage and optimize our paid advertising campaigns. You will be responsible for driving qualified traffic generating leads and maximizing return on ad spend across platforms like Google Ads Meta (Facebook/Instagram) and others.
Key Responsibilities:
Manage and optimize PPC campaigns across platforms like Google Facebook and LinkedIn.
Conduct keyword research and create compelling ad copy to attract targeted traffic.
Monitor performance metrics and adjust bids targeting and creatives to meet campaign goals.
Optimize landing pages and run A/B tests to improve conversions and Quality Score.
Track results and manage budgets using tools like Google Analytics to maximize ROI.
Requirements:
Proficiency with Google Ads and Facebook Ads Manager.
Strong understanding of CPC CTR CPA ROAS and conversion tracking.
Familiarity with tools like Google Analytics SEMrush or similar.
Key Responsibilities: Run and optimize paid campaigns on Google Ads and Meta Ads. Execute on-page/off-page SEO strategies. Plan and manage email marketing campaigns (Mailchimp, HubSpot, etc.). Monitor and report performance using Google Analytics, Google Tag Manager, Google Web Master and Meta Ads Manager. Manage social media content and engagement. Coordinate with design/content teams for creatives. Tools & Technical Proficiencies: Marketing Tools: Google Analytics, SEMrush, Ahrefs, Google Ads, Mailchimp CRM & Automation: Pabbly Connect, CRM Platforms, Marketing Automation Tools Content Management: WordPress, CMS Platforms Social Media: Meta Business Suite, LinkedIn Campaign Manager, Hootsuite Analytics & Testing: A/B Testing, ROI Analysis, Data Dashboards