Marketing Analyst
Marketing Analyst
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Job Description
About Milliman
Milliman is among the worlds largest providers of actuarial and related products and services. Our mission is to serve our clients to protect the health and financial wellbeing of people everywhere. Founded in 1947 Milliman is an independent firm with offices in major cities around the globe. We are owned and managed by our principalssenior consultants whose selection is based on their technical professional and business achievements. Milliman serves the full spectrum of business financial government union education and nonprofit organizations. In addition to our consulting actuaries Millimans body of professionals includes numerous other specialists ranging from clinicians to economists.
Role Brief:
We are looking for creative and experienced Marketing Analyst to play a crucial role in supporting the growth and visibility of our Global Healthcare Analytics practice. The incumbent should be a selfstarter and be able to develop and implement marketing strategies that effectively communicate our value proposition and expertise to target audiences.
This role offers an exciting opportunity to leverage your marketing acumen and contribute directly to the success of our rapidly expanding practice. Your responsibilities will include creating compelling and informative marketing materials including brochures presentations white papers and case studies clearly articulating complex healthcare analytics concepts and our software product offerings.
Key Responsibilities:
- Developing innovative market approaches for healthcare services and effectively communicating the value and benefits of our offerings and methodologies.
- Analyzing and understanding market trends demographics competitor products and other relevant information.
- Developing engaging content and promotional materials including articles presentations white papers case studies email content blogs and product specific messaging.
- Working with various content platforms such as websites blogs and social media pages for promotional activities.
- Conducting market research to understand industry trends competitive landscape and client needs .
- Ensuring that all marketing efforts serve to achieve immediate and longterm business goals identifying and executing improvements for processes content and lead generation.
- Preparing marketing activity reports and metrics for measuring program success.
Experience:
- 24 years of marketing experience preferably with Healthcare or Product based industry.
- Demonstrated experience in developing marketing collateral (e.g. email campaigns brochures presentations case studies) focused on complex concepts and software products.
- Experience in researching and applying marketing best practices from different regions or markets.
- Excellent written and verbal communication skills with the ability to articulate complex information clearly and concisely.
- Proactive and selfmotivated individual with a strong ability to learn.
Required Experience:
IC
Employment Type
Full-Time
