Field Marketing Manager
Field Marketing Manager
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Job Description
At Anaplan we are a team of innovators who are focused on optimizing business decisionmaking through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.
What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.
Our customers rank among the whos who in the Fortune 50. CocaCola LinkedIn Adobe LVMH and Bayer are just a few of the 2400 global companies that rely on our bestinclass platform.
Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas we behave like leaders regardless of title we are committed to achieving ambitious goals and we have fun celebrating our wins.
Supported by operating principles of being strategyled valuesbased and disciplined in execution youll be inspired connected developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!
Your Impact
- Develop the regional/local field marketing plans to supports sales objectives growing existing and acquiring new customers in specific territories.
- Research recommend and execute targeted regional/local marketing plans that include but are not limited to field events partner activities assisting with industry events/tradeshows establishing local relationships with related associations or communities executive roundtables etc.
- Ensure alignment with corporate digital/demand generation programs (e.g. webinars direct email advertising) and if necessary localise to extend reach or impact.
- Collaborate with account teams to craft accountlevel marketing plans for top strategic accounts.
- Understand complex buying/selling processes involving multiple decisionmakers for software and services purchases.
- Work crossfunctionally to oversee the timely execution of the fieldmarketing plan.
- Track and measure demandtoclose metrics across field marketing programs optimising resources against regional objectives
- Experience in high technology B2B enterprise software field marketing required; SaaS/ondemand software experience highly desired.
- Proven track record working directly with internal customers developing strong working relationships and earning the role of trusted advisor.
- Experience defining acquisition accountbased goals and objectives in conjunction with Sales. Be comfortable providing data and insights on acquisition accounts as well as contacts within these accounts.
- Experience of 1:1 Account Based Marketing techniques and demonstrable ability to work with crossfunctional commercial teams to develop ABM programmes for key accounts.
- Proven ability to think big picture; and use both traditional and modern marketing tactics to design effective programs.
- CRM () and Marketing Automation (Marketo) experience strongly preferred.
- Strong analytical skills to identify ROI of marketing programs.
- Located in Mumbai India.
Our Commitment to Diversity Equity Inclusionand Belonging
Build your career in a place that thrives on diversity equity inclusion and belonging. We believe in a hiring and working environment where all people are respected and valued regardless of gender identity or expression sexual orientation religion ethnicity age neurodiversity disability status citizenship or any other aspect which makes people unique. We hire you for who you are and we want you to bring your authentic self to work every day!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.
Fraud Recruitment Disclaimer
It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals mainly through telephone calls emails and correspondence claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.
Anaplan does not:
- Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
- Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.
All emails from Anaplan would come from an @ email address. Should you have any doubts about the authenticity of an email letter or telephone communication purportedly from for or on behalf of Anaplan please send an email to before taking any further action in relation to the correspondence.
Required Experience:
Manager
Employment Type
Full Time
