Senior Director - Media Activation
Senior Director - Media Activation
Posted on :
21-05-2025
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1 Vacancy
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Job Description
Position at EssenceMediaCom
Job Specification
Title:Senior Director
Discipline:Media Activation
Overview of the role
The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search Social Display and Video owning supplier relationships and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative and that inchannel performance and data integrity is maximized.
Reporting into the MFG India Client Lead this role acts as our clients (Google India) senior partner and expert for paid media. This role is responsible for delivering best in class media campaigns to meet our clients KPIs. Success in this role involves providing strategic insight across a breadth of client stakeholders and platforms owning best practice and optimization strategies within the products verticals and leading a team of 15 highly driven and skilled activation specialists (including ultimate responsibility for quality of work within this team).
Some of the things wed like you to do:
- Lead in Media Activation business development support client onboarding and in the creation roll out and adherence of best practices across channels
- Serve as point of escalation for Media Activation across clients for Google India
- Identify new platforms partners & integrations evaluate these (and existing platforms) over time and maintain a POV here
- Develop strong relationships with your client and key suppliers leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit and provide them with useful insight working independently
- Develop thought leadership pieces & case studies throughout the course of the year to demonstrate role within wider industry as a Media expert
- Deliver quarterly semiannual or annual updates on work quality as it relates to owned workstreams
- Gain a strategic understanding of the clients business and KPIs and how campaign optimizations meet those KPIs
- Support the Client Lead Planning Teams & Media Activation Practice Lead in capacity planning & resource management for the team
- Lead through vision values and model leadership behaviors while championing and facilitating change in a positive manner
- Thoughtfully craft career development plans for your reports and contribute to the development of training materials for the department
- Manage a team of 25 direct reports a larger team of 15
A bit about yourself:
- An experienced and exceptionally talented individual you will be passionate about digital media and have a desire to be at the cutting edge of online advertising.
- At least 10 years experience within a digitalcentric role with a track record of leadership and business growth
- Strong understanding of the digital landscape suppliers and technology
- Strong analytical skills. Able to analyze and draw conclusions from data and comfortable presenting quantitative information in a client context.
- Demonstrate the ability to present your strategic recommendations to external/internal clients.
- Eager to learn new concepts and challenge the existing business framework.
- Highly developed interpersonal team building and relationship management skills.
- Demonstrated experience in senior stakeholder relationship building and management.
- Proven capability in building developing and mentoring people and teams.
- Experience in managing profitability in the context of agreed scope of work.
- Experience in setting work quality standards and consistently delivering against them.
What you can expect from Media Futures Group
Media Futures Groups mission is to make advertising more valuable to the world. We do this by employing the worlds very best talent to solve some of the toughest challenges of todays digital marketing landscape. Its important that we hire people whose values reflect those of our own: genuine resultsfocused daring and insightful. As a Media Futures Group employee we promise you a workplace that invests in your career cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
About EssenceMediacom:
We are a global communications agency leading with breakthrough thinking building explosive growth for brands and helping our clients see the bigger picture. Our daring global network of 10000 influencers help our clients breach traditional boundaries in media uncover novel ideas and unleash exponential growth. EssenceMediacom challenges conventional thinking to build propel and supercharge our clients businesses at scale and lead our industry in critical areas such as diversity equity inclusion and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people content and technology to bring our aspirations to life. Our success is down to our eclectic diverse and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people puts diversity at the forefront of our operations and creates opportunity for all. This collective culture will be our new power where ideas are freely exchanged and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age or marital status.
Required Experience:
Exec
Employment Type
Full-Time
Department / Functional Area
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