Senior Associate - Campaign Manager

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125000 people across 30 countries are driven by our innate curiosity entrepreneurial agility and desire to create lasting value for clients. Powered by our purpose the relentless pursuit of a world that works better for people we serve and transform leading enterprises including the Fortune Global 500 with our deep business and industry knowledge digital operations services and expertise in data technology and AI.

Inviting applications for the role of Senior Associate Campaign Manager
In this role you will work in a pod structure with Client Success Managers to support our
largest clients providing strategic insights and recommendations for SEM and display advertising
campaigns.

Responsibilities
An Executive Accounts CM will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations. Job duties may include:
Serving as a clients campaign manager
Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients performance metrics)
Optimizing PPC campaigns in order to increase campaign success
Updating and/or creating pacing reports for campaigns
Creating campaigns within our platform
Providing weekly/monthly/ad hoc reporting
Providing miscellaneous research as needed
Updating ads for digital media
Reviewing keywords and providing feedback on potential keyword strategies
Join client meetings as needed and be comfortable presenting findings and analysis as needed
Build rapport with internal team members through routine and scheduled meetings
Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations and identifying marketing and advertising opportunities for our clients
Execute budgets and strategies to meet specific client goals/needs
Monitor evaluate and leverage standard processes to manage and improve SEM/display campaign performance across LOCALiQs publisher networks to determine improvement opportunities
Troubleshoot performance issues using digital advertising best practices while creating new innovative solutions to meet the changing needs of our clients
Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
Incorporate constantly evolving technologies and processes into the client solution delivery process
Qualifications we seek in you!
Minimum Qualifications
Good years of experience in the digital space in an agency environment or inhouse equivalent
Rich campaign management experience
Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
Bachelors degree in marketing Communications Public relations or related fields
Advanced knowledge and understanding of SEM SEO social email marketing display and an understanding of new media consumer behaviors and trends

Preferred qualifications
Ability to load balance prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
Creative thinker with strong time management and organizational skills with exceptional attention to detail

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation. For more information visit . Follow us on Twitter Facebook LinkedIn and YouTube.
Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.