Digital Marketing Lead

Location London Leicester or Bexhill (Hybrid one day per week on site)

Welcome to Hastings Direct

Were a digital insurance provider with a clear strategy to become the best and biggest player in the UK market. As a company weve made huge investments in our technology pricing data and analytics capabilities over the past few years along with nurturing our 4Cs culture and substantial investment in our people. And as a Finance team were doing exactly the same building a market leading finance technology platform investing in our team and our approach to leadership development with a real focus on commercially adding value to the business.

The fact youre now reading this job advert means weve tempted you to find out more about #lifeatHD. If you like what you see we hope youll consider joining our team.

We have high standards and understand some people may not apply for jobs unless they feel they tick every box. If youre excited about joining us and think you have some of what we are looking for even if youre not 100% sure we would love to hear from you.

Role overview

Were looking for a Digital Marketing Lead to join the Brand and Marketing team here at Hastings Direct. This is an 6month secondment to cover Maternity Leave.

Were looking for someone with strong stakeholder and influencing skills to ensure we continue to drive forward our SEO content and paid media strategy. Youll be someone who has experience managing agency relationships defining roadmaps and a tenacity to drive change. Youll be instrumental in pushing forward initiatives to ensure our site speed content and design are optimized and have a pivotal role in delivering incremental traffic via paid media to enable direct growth

Job details:

• As Hastings Direct embarks on its journey to try to become a truly digital first insurer we are looking for a customer focussed and commercially minded Digital Marketing Lead to help this transformation.
• As our Digital Marketing Lead youll be responsible for driving direct acquisition via paid media and building our brand consideration via programmatic display and paid social. .
• You will also get the opportunity to use your experience to lead and deliver on our SEO strategy. This is in service of gaining page 1 presence on google for key search terms.
• There is also a large collaborative element to the role you will work with digital teams to ensure our technical updates improve site health and are then fed into an overall roadmap.
• You will also get the chance to use some mentorship skills as this role offers direct management of a digital marketing executive.

Essential skills/experience:

• Were looking for someone who is able to engage stakeholders and influence them.
• If you have a track record of driving forward an SEO strategy then wed also love to hear from you.
• A large part of this role involves building and maintaining agency relationships so experience here also wouldnt go amiss.
• With this role having numerous planned projects into 2025 we also need someone who has some real tenacity and desire to drive change.

The interview process update per role requirements

Our interview process involves the below:

• Recruiter screening call

• 1st stage interview with hiring leader

• 2nd interview with hiring leaders leader

As a Disability Confident employer were committed to ensuring our recruitment processes are fully inclusive what this means to you is if youre applying for a job with us youll have fair access to support and adjustments throughout your recruitment journey. We also welcome applications through the Disability Confident Scheme (DCS).For more information on the DCS please visit our inclusive business page on our careers website

Regrettably we are unable to offer sponsorship for this role

Benefits: in addition to a competitive salary and 5k car allowance you will also receive

Flexible working we champion a flexible hybrid working approach please speak to your recruiter to discuss in more detail

Competitive bonus scheme all colleagues are eligible for our annual 4Cs performance bonus

Physical wellbeing as a Band 4 colleague Hastings pay for you to receive private medical Insurance (also known as PMI). This gives you flexibility and convenience to see a specialist or consultant and allows you to decide when and where you will be seen

Financial wellbeing as well as providing you with 4x your salary with our life assurance cover income protection at no extra cost and matched pension contributions up to 10% we are proud to provide you with an award winning package which includes discounts cashback free independent mortgage advice and free access to financial wellbeing support

Mental wellbeing programme we have the thrive mental health app our colleague assistance programme available 24/7 our own inhouse mental health first aiders support groups and a dedicated team to make sure we are covering your needs

Theres more! 27 days annual leave bank holidays with the option to buy or sell one of your weeks access to our health care cash back plans dental plans discounted health assessments Cycle to work and tech schemes discounted and free onsite facilities social events throughout the year and much more .

Join us and youll find a different way of doing things. We call it the 4Cs. We focus on getting it right for our colleagues customers company and community. As one of our colleagues youll be helping to drive our growth so in return well give you all the support training and development you need. Our 4Cs principles are simple: we believe by creating the right culture for our colleagues and giving them the right tools to do their job well deliver good outcomes for every customer helping us to grow the company profitably and sustainably and allowing us to invest in the communities we serve.