Marketing Manager, SEO
Marketing Manager, SEO
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Job Description
Marketing Manager SEO
OpenTable
Location: London UK (Hybrid position in office 2 days per week)
About OpenTable
With millions of diners tens of thousands of restaurants and 26 years of experience OpenTable part of Booking Holdings Inc. (NASDAQ: BKNG) is an industry leader with an outstanding insight into the world of hospitality. We champion restaurants bars wineries and other venues around the world helping them attract guests manage capacity improve operations and increase revenue.
Every employee at OpenTable has a tangible impact on what we do and how we do it. Join a global network that includes OpenTable and KAYAKs portfolio of travel brands including Swoodoo checkfelix momondo Cheapflights Mundi and HotelsCombined.
Hospitality is all about looking after others. Youll work in a welcoming environment and get the benefits and flexibility to succeed.
The Position
We are looking for a driven analytical and creative organic search & growth marketer to join us as Marketing Manager SEO. Youll be responsible for formulating and implementing scalable SEO strategies across 10 OpenTable domains with a focus on improving organic visibility and driving revenue growth through organic search.
This is a specialist global role ideal for someone who prefers to be a selfstarter enjoys building from the ground up and is passionate about identifying growth opportunities through data. Youre dataobsessed usercentric openminded for testing iterating optimising and fluent in turning insights into measurable SEO performance. Youve either built or rebuilt systems that delivered real growthand you can prove it.
The ideal candidate brings deep understanding of technical and handson experience in offpage linkbuilding along with strong onpage expertise within the consumer tech space a strong grasp of internationalisation and localisation and a nuanced understanding of the evolving search landscape user journeys and online booking behaviours. Youre an agile thinker highly collaborative and skilled at balancing collaborator input with SEO standard methodologies.
You thrive in an entrepreneurial and collaborative environment. Youre quickacting diligent to details independent but also able to work through collaborator requirements with a positive and flexible demeanour. Organization ability to handle feedback and makeitwork is critical!
Responsibilities
- You will own develop and implement impactful SEO strategies with measurable results.
- Be accountable for your projects including set up tracking monitoring and reporting on progress and outcomes.
- Use available data to analyse opportunities quantify performance and supervise competitors suggesting tactical changes and strategies based on your analysis.
- Build logical improvement & implementation plans for global SEO page templates; optimise website content internal linking structure and scalable content production.
- Find opportunities to continually test and iterate on landing page templates modules and content to improve user experience (e.g. bounce rate) and SERP performance (e.g. CTR rankings).
- Develop and implement scalable linkbuilding strategies to attract highquality referral domains and improve website authority.
- Work with technical teams to resolve technical SEO issues and enhance website performance.
- Coordinate with Product Engineering Content and Market teams to implement SEO projects that support global and local growth goals.
- Ensure marketing campaigns are SEOoptimised and contribute to domain authority finding opportunities for microlevel content and link strategies.
- Prepare and deliver clear reports and postimplementation analysis to communicate SEO performance and project impact to collaborators.
Required Skills
- Bachelors degree or equivalent experience in marketing analytics or related fields.
- 6 years of marketing experience with indepth SEO expertise in the consumer tech industry (preferably with an inhouse team). Other product management digital marketing data analysis or software engineering experience is a plus.
- A strategic understanding of largescale SEO: projects that scale globally and bring measurable results.
- Excellent quantitative skills expert fluency with numbers and data analysis using Google Sheets is critical.
- Comfortable with responsibility and able to develop a project independently once goals are set.
- Experienced in collaborating with crossfunctional partners to ensure results are aligned to requested technical specs and needed timelines and then iterate and optimise based on performance.
- Comprehensive understanding of significant search engine updates and the logical extension and application of these to international largescale websites. Selfmotivated in following the latest developments in the SEO industry with a view to testing for yourself to establish validity and impact.
- Understanding of modern frontend markup (principally HTML and CSS). Proficiency in landing page prototyping tools is a strong plus.
- Ability to effectively work on multiple projects at once.
- Ability to work against timelines in a fastpaced highproductivity environment.
- Excellent verbal and written presentation skills. Fluency in English at a native proficiency fluency in one additional European language is a plus (preferably German).
Benefits
- You will accrue 25 vacation days per year in addition to statutory UK Bank Holidays
- One Celebration Day per calendar year
- Private Health & Dental and Life Insurances
- Employee Assistance Program (EAP)
- Pension Fund
- Gym Discount
- Bike2Work
- Season Loan Ticket
- Reimbursable eye tests and 100 GBP contribution towards VDU glasses only
- Perkbox & business discounts
- Learning and Development opportunities
Diversity Equity and Inclusion
OpenTable seeks to be a workplace that reflects the diverse communities we serve and an environment that is inclusive and welcoming. Hiring great people with different backgrounds experiences perspectives and ideas is essential to innovation and to how we deliver phenomenal experiences for our users and our partners. Representation matters.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process perform job responsibilities and receive other benefits and privileges of employment. Please contact us to request an accommodation.
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Required Experience:
Manager
Employment Type
Full Time
