Marketing and Brand Strategy Manager
Marketing and Brand Strategy Manager
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Job Description
Were looking for an experienced and forwardthinking Marketing and Brand Strategy Manager to lead the BRCGS marketing team and take our brand to the next level.
Youll design and implement highimpact marketing strategies that enhance our market presence improve customer engagement and position BRCGS as the global standardsetter in supply chain assurance. Reporting to the Head of Global Marketing for LGC Assure youll work closely with regional customers crossfunctional teams and external partners to deliver meaningful outcomes.
This is an opportunity to combine creativity commercial thinking and leadership in a role with global reach.
- Lead brand strategy and storytelling: Refine and evolve our brand narrative to ensure consistent compelling messaging across every channel
- Develop integrated marketing plans: Drive multichannel strategies to support growth customer retention and market expansion
- Own the gotomarket strategy: Create clear value propositions and launch plans for new and existing offerings
- Champion content and thought leadership: Lead content planning that builds credibility supports the buyer journey and elevates BRCGS as an industry voice
- Drive digital demand generation: Use datadriven techniques across SEO paid media content marketing social and events to build pipeline
- Enhance customer lifecycle engagement: Create targeted campaigns feedback loops and advocacy programmes that keep customers coming back
- Manage insight and market intelligence: Stay ahead of competitor trends and market shifts to inform decisions and marketing direction
- Monitor budget and performance metrics: Track success using return on investment analysis and reporting to support improvement
- Motivate and lead a diverse team: Manage and develop a team of marketers while working closely with our partners
Qualifications :
- A degreelevel qualification (CIM Postgraduate Diploma or equivalent preferred)
- Minimum 5 years experience in a senior marketing role with a focus on global or regional strategy
- Proven marketing experience in a TIC (Testing Inspection Certification) organisation within the food safety sector
- A strong background in integrated marketing: digital campaign planning creative execution and analytics
- Experience leading teams managing agencies and overseeing complex multiregion budgets
- Confidence delivering strategic marketing communications and building impactful brand narratives
- A balance of datadriven thinking and creative intuition
- Exceptional written verbal and presentation skills
- The ability to lead through influence in a matrixed global organisation
Nice to have
- Experience launching brands into new global markets
- Understanding of the buyer journey in regulated industries
- Experience working in crosscultural environments and with diverse customer groups
- Familiarity with Salesforce HubSpot or other marketing automation tools
What makes you stand out
- Youre a confident communicator who thrives in fastpaced evolving environments
- You lead with empathy and inspire your team to do their best work
- Youre curious commercially minded and passionate about customer success
- You know how to balance strategy with handson delivery
- You bring energy creativity and clarityespecially when things get complex
- You turn insights into action and action into measurable results
Additional Information :
Our Values:
- Passion
- Curiosity
- Integrity
- Brilliance
- Respect
We deliver worldclass solutions and foster an inclusive and collaborative environment where every team member can thrive and achieve their full potential!
Equal opportunities
We are committed to ensuring that every job applicant and employee is valued for their individual talents. We strictly prohibit discrimination on the basis of age disability race colour ethnic or national origin sex sexual orientation gender reassignment marital or civil partnership pregnancy or parental status religion or belief. We proudly support an inclusive work environment where everyone can compete and succeed based on their merits.
#ScienceForASaferWorld
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
