Growth and Lifecycle Lead

• Own the orchestration of leads through the customer funnelensuring timely accurate routing to sales based on performance models customer signals and strategic rules
• Monitor and maintain health of lead pipelines proactively identifying and resolving breaks in the system
• Build and maintain data logic layers and queries that drive personalisation segmentation and call file creation.
• Own reporting and analytics across CRM product analytics and marketing automation platforms (e.g. Salesforce SFMC Amplitude)
• Build journeys and activities in Salesforce marketing cloud and / or marketing cloud personalisation from time to time
• Collaborate with Product Data and Growth teams to iterate on customer rules scoring logic and routing strategies
• Act as the internal expert for customer targeting call file prioritisation and marketing automation logic
• Drive key martech projects and support broader growth initiatives
• Lead a capable team of journey managers specialists and a Marketing Cloud Engineer to deliver business impact

This is a highly crossfunctional and technical role. Youll be managing a complex ecosystem that includes marketing automation CRM integrations data pipelines and dynamic routing logic. Success requires strong commercial acumen analytical thinking and a willingness to get handson when needed to ensure excellence in execution.

Qualifications :

• Strong experience in Marketing Ops and DataDriven CRM roles. RevOps experience is desirable.
• Experience with marketing automation platforms such as Salesforce marketing cloud adobe campaign Braze marketo is required.
• Experience with end to end personalisation martech such as Marketing Cloud Personalisation and Salesforce Marketing Cloud CDP management will be highly regarded
• Strong data wrangling skills and a working knowledge of martech/data pipelines
• Experience in highvolume B2C or B2B2C environments (e.g. mortgage proptech fintech)
• Proven ability to manage complex systems with many dependencies and fastchanging business needs
• Strategic mindset with a bias for action and a commercial lens
• Experience leading teams and delivering outcomes through people and stakeholder alignment

Additional Information :

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise innovative technology and a customerfirst approach our teams work seamlessly to simplify the property journey helping Australians find buy and own property with confidence.

We support our people in a variety of ways but a few of the benefits that our people rave about include:

• A vibrant relaxed yet professional culture.
• Hybrid working arrangement designed to support worklife balance while fostering meaningful connection and collaboration.
• A holistic wellbeing programs offering 24/7 support including medical mental health and financial wellbeing services to enable our workforce to thrive at home and work.
• Generous paid Parental Leave: we celebrate our growing Lendi Group family with 1826 weeks leave for primary carers and up to 4 weeks for secondary carers.
• An additional weeks Loyalty Leave each year after reaching 3 years service.
• Wellness initiatives with a strong focus on psychological safety.

Were committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation stronger collaboration and a more engaging workplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group to attract engage and evolve the right talent and build bestinclass products.

This is an opportunity to shape the future of a fastgrowing purposedriven company thats transforming the homeownership journey.

Ready to contribute to Lendi Groups next chapter Apply now and be part of something big!

Remote Work :

No

Employment Type :

Contract