Content Marketing Manager
Content Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
We are looking for an experienced Content Marketing Manager to join our team. If you are a detailoriented storyteller who loves creating engaging content that generates demand articulates customer value and increases brand awareness we want you on our team!
As a Content Marketing Manager you will be responsible for writing and managing the production of clean concise and compelling content. You will drive the overall content strategy for a specific set of Tricentis products and campaigns with a focus on finding the story within the technical details and presenting complex information in an engaging way that focuses on the value. You will both write your own content and work with writers and producers to extend key topics and messages across additional formats and channels including webinars videos and more.
Responsibilities:
Serve as an exemplary writer consistent with Tricentis editorial guidelines and messaging
Produce highquality written content including white papers ebooks guides survey reports webinars videos and web and email copy
Become an expert in specific topics products and audiences and keep up with the latest industry trends and customer challenges
Work with product marketing campaign managers internal and external subject matter experts and others to generate ideas and produce content that supports specific campaign goals
Manage creative resources including writers editors designers video producers thirdparty partners and other agency personnel
Manage budget editorial calendar and production processes ensuring we hit quarterly targets for your specific campaign areas
Collaborate with other team members on content production including conceptualizing projects upfront assigning projects and overseeing development
Continuously measure and improve content performance; create reports with Bizible and other analytics tools
Requirements:
BA/BS degree in marketing communications journalism or related discipline
4 years of experience in content marketing or tech writing. Journalism background preferred.
Experience creating various types of content including ebooks white papers webinars etc. (must provide recent samples)
Editorial mindset that seeks to understand what audiences consume and how to create it
Clear effective communicator verbally and in writing with the ability to be persuasive
Project management skills including understanding how to manage the priorities of multiple stakeholders in a complex environment
Demonstrated ability to work productively with counterparts in a crossfunctional capacity
Resultsoriented; proven ability to prioritize drive and achieve results through self and others under time pressure
Interview skills including sourcing experts and various perspectives on a topic
Ability to analyze and present content performance
Detailoriented
Desire to work in fastpaced environment with competing priorities
Tricentis Core Values:
At Tricentis we strive for success while inspiring those around us by knowing what we need to achieve and how we will achieve it. Our core values serve as our guiding light to drive our every action and define our ways of working so that we can create and enjoy a successful journey and reach higher heights together.
Demonstrate SelfAwareness: Own your strengths and limitations.
Finish What We Start: Do what we say we are going to do.
Move Fast: Create momentum and efficiency.
Run Towards Change: Challenge the status quo.
Serve Our Customers & Communities: Create a positive experience with each interaction.
Solve Problems Together: We win or lose as one team.
Think Big & Believe: Set extraordinary goals and believe you can achieve them.
We offer:
Market competitive salary successoriented commission / bonus
Supportive and engaged leadership team.
Career path and professional & personal development.
401(k) / pension plan full benefits package available.
Hybrid work environment.
Personal and professional development.
And more!
Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran.
Required Experience:
Manager
Employment Type
Full-Time
