Marketing Strategist
Marketing Strategist
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Job Description
What will I do:
The Marketing Strategist develops and implements internal and external communication strategies to help develop the brand of LRS Healthcare. This role will oversee all social media platforms both internal and external engagement with employees and initiatives around online visibility and awareness.
Day in the Life:
- Create social media content including blogs posts ads and videos
- Create internal and external communication deliverables
- Deploy build and optimize campaigns in HubSpot platform
- Build and execute paid social media campaigns across multiple channels to generate leads
- Formulate a crossplatform content strategy to grow the audience and generate leads
- Collaborate with other marketing team members to develop new ideas and build a content calendar
- Build relationships with social media influencers and manage social media influencer strategy
- Stay current on social media trends and updates to adjust social media strategy to capitalize on new opportunities
- Train sales recruiting teams on social media usage and best practices
- Manage social media budget
- Adhere to brand voice and design guidelines when creating content
- Respond to social media communication and company reviews
- Track and report on audience engagement metrics
- Assist with planning company events and engagement activities
- Serve as company photographer/videographer for company events
Who Am I:
- Bachelors Degree in Marketing Business Communications or related field
- 24 years of experience in a similar role
- Proficiency in Meta business and ad manager platforms
- Knowledge of Canva and/or Photoshop; video editing knowledge a plus
- Knowledge of HubSpot or similar marketing automation platform preferred
- Excellent written and verbal communication skills
- Experience using social media software scheduling platforms
- Creativity and the ability to develop original content
- Strong leadership qualities
Other Duties & Expectations:
- Prompt and regular attendance collaborative mentality high attention to detail ability to work independently.
Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is regularly required to sit and stand; occasionally required to walk stoop kneel and crouch. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision distance vision color vision peripheral vision depth perception and ability to adjust focus.
The specific statements shown in each section of this description are not intended to be allinclusive. They represent typical elements and criteria considered necessary to perform the job Healthcare recognizes that an individual with a disability may require an accommodation to enable him/her to successfully perform a job will be given to reasonable accommodations.
Employment Type
Full-Time
