ICO Sr. Customer Content Manager, Antivirals (m/f/d)

ICO Customer Content Manager Senior Manager

ROLE SUMMARY

• An exciting role to own and lead the development of brand content for Paxlovid across International Markets to drive HCP & HR Patient engagement competitive differentiation and communication. This is a key role in the implementation of our marketing model.
• ICO regional content catalyst taking Global content to provide relevant timely brand and customer specific content by collaborating with Publicis / CMO
• Utilize insights data and needs to ensure the ICO acts as a content engine for colleagues and drives 70% reuse
• Enable local markets in having access to relevant timely and modular content that is of real value to the customers
• Define measurement framework and support tracking of use/performance of content

ROLE RESPONSIBILITIES

Identify content needs:

• Understand brand priorities customer needs across countries and act on insights across the customer journey
• Understand the marketing strategy and customer segmentation to enable the creation of content
• Lead efforts to develop innovative and integrated content flow to build proficiency in customer experience

Produce Relevant Modular Content from Global core material:

• Provide modular reusable content in different formats that can be easily and swiftly used/combined requiring only translation and adaptation for local regulatory needs in country. Ensure goal of >70% content reuse is met.
• Ensure that all content is clearly linked to customer segments / persona defined by global/regional marketing strategy
• Lead the adaptation of the global core content package.
• Lead the production of derivative contents mapped across different channels and customer segments
• Scope of Content Areas Brand Level Unbranded / Disease Awareness Above brand media to support customer awareness both within and outside of BU general interest content by HCP specialty area Patient Stories adaptable for local markets
• Partner with MLR for timely content approval
• Adapt and curate content in archives when applicable and relevant
• Be overall responsible for the project management of content creation

Deliver Content:

• Deliver content through Adobe DAM
• Ensure timely delivery of content / pull through of execution including a content release calendar
• Enable fast local implementation by providing source files reference links licensing and tagging with associated GCMA numbers
• Partner with CoLab teams to enable fast localization and translation by countries with minimal adaptation

Track Utilization of Content:

• Track campaign metrics and content utilization
• Embed foundational analytics capabilities to rapidly adjust engagement approach based on new insights
• Develop and execute on the strategy to improve content creation
• Identify and scale best practices

QUALIFICATIONS

• Country marketing experience with demonstrated capability of utilizing scientific/clinical data insights and HCP /Patient needs to build HCP & Patient content
• Ability to work with crossfunctional teams and effectively lead by influence to implement strategies and tactics
• Ability to move fast in response to what is happening in external environment and differentiate vs competition
• Proven ability to proactively lead the thinking connect communicate influence and persuade.
• Handson experience leading communication platforms managing agencies and/or other related projects.
• Demonstrated strong analytical skills; ability to uncover insights synthesize and evaluate information draw conclusions and make recommendations
• Be a team player be patientobsessed and focused on Pfizer values: Courage Excellence Equity and Joy by fostering innovation customer focus personal accountability and a commitment for results.

ORGANIZATIONAL RELATIONSHIPS

• ICO Brand Marketing Leads Antivirals
• Growth Acceleration Lead Antivirals
• ICO Customer Content Managers
• Global Brand Lead / HCP Lead / Patient Lead with Global Brand Teams
• Country Brand Leads
• Publicis CMO