Owner Experience Manager - Fixed Term Contract

About Us:

Dyson is a global technology enterprise. Were growing fast and our ambition is huge more categories more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto where weve been recognized as one of the top employers to work recent years weve expanded our reach and grown exponentially across many teams from digital and direct to field sales and our growing number of Dyson Demo stores.

Were committed to our campus culture and want to have people collaborating developing and learning from each other. By having everyone on campus together we have been able to nurture a fantastic social and dynamic environment.

About the Role:

This is a fixed term role for approximately 12 months from hire.

As part of the loyalty and retention team you will own the vision and execution of Dyson Canadas CRM and owner experience strategy. This role oversees all promotional campaigns retargeting touchpoints and customer lifecycle programs for Dyson Canada. Reporting to the Head of Owner Loyalty & CRM this role will be instrumental in growing prospect reach and driving owner engagement and retention through the creation of relevant journeys that delight Dyson prospects and owners. This is an exciting opportunity to own and execute the full scope of lifecycle marketing: actioning user insights developing touchpoint strategy codesigning creative and analyzing results to optimize crosschannel journeys and ensure we deliver the right message to the right audience at the right time.

You will have an exceptional understanding of

• Complex multistep triggerautomated journeys and batch campaigns with dynamic content in a ESP platform
• Email push and SMS channel marketing and retargeting best practices as well as familiarity with digital media and local social platforms
• Loyalty strategies benefit design and segmentation
• Data privacy and compliance best practices in the region
• CRM funnel and corresponding KPIs for both prospect and owners
• A/B testing approach and best practices
• Implementation tracking and measurement of onetoone marketing campaigns

Responsibilities:

CRM/Lifecycle:

• Develop prospect capture and owner retention strategies around key stages of the lifecycle linking behavioral data and triggers within those programs to drive engagement
• Own E2E owner journeys across all touchpoints and channels (site email SMS mobile app Care) driving crosscategory adoption to deliver compelling owner journeys
• Work closely with product marketing teams to cultivate a deep understanding of what resonates with our owners in order to develop and deploy lifecycle onboarding and inlife programs
• Oversee the briefing process and the work of internal Center of Excellence teams designers/copywriters and digital producers who will deliver much of the lifecycle campaign activity
• Optimize business rules that automate and drive content triggers based on channel selection audience and messaging to improve program relevance
• Leverage AI and predictive modeling to deliver more personalized and compelling messages
• Broaden reach of Care content pre and postpurchase to further educate owners on Dyson
• Use analytical data to continuously test measure and optimize the lifecycle program ensuring these continue to meet key business metrics and improve owner retention.

Loyalty program

• Design loyalty program objectives and longterm roadmap collaborating with owner experience marketing insights analytics and creative teams to deliver personalized targeted and relevant experiences throughout the owner journey
• Effectively communicate loyalty strategies and performance to the broader marketing team crossfunctional partners and leadership to gain alignment and influence future roadmap
• Measure analyze and report out program and retention KPIs developing customized reporting as needed
• Define test and implement new program benefits experiential rewards and functionality required to increase the perceived value of the program and overall owner engagement
• Test learn and refine the program to continually optimize results and create efficiencies
• Drive brand engagement and loyalty using the most relevant and effective local digital channels across the territories for which you are responsible

About You:

• 5 years of experience in CRM Loyalty or Marketing role
• Bachelors degree in Marketing or related field
• Positive collaborative and productive professional relationship with key stakeholders
• Ability to work independently and with ambiguity amidst rapidlyevolving dynamics along with the flexibility to adapt to changing business needs
• Experience with Salesforce Marketing Cloud highly desired
• Excellent time management organizational planning and project management skills
• Proven ability to effectively manage external agencies to ensure we are optimizing touchpoints to deliver engaging experience and direct to consumer revenue
• Proficiency preparing accurate budgets and effectively managing expenses
• Excellent verbal and written communication skills
• Strong analytical presentations skills and comfort liaising with senior level stakeholders

Benefits:

At Dyson how we reward you is linked to our highperformance culture. But its about more than salary and bonus. Through a package of financial lifestyle and health benefits we support whatever stage of life youre in and the moments that matter.

Financial benefits:

• Dyson Matching RSP contributions
• Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)
• ShortTerm and LongTerm Disability
• Employee Referral Program
• Generous Dyson Product Discounts

Lifestyle benefits:

• Competitive Paid Time Off including Floater Holiday Sick and Vacation Time
• Generous Maternity Leave Program
• Employee Assistance Program

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at for more information. Dyson is an Equal Opportunity Employer.