First International Bank and Trust is a progressive growthoriented familyowned community bank and one of Prairie Business Magazines 50 best places to work.
Were seeking a strategic and resultsdriven Director of Marketing that can cast a vision to lead our marketing efforts and elevate our brand presence. This role is responsible for shaping and executing marketing strategies that drive growth enhance customer engagement and align with the banks business objectives.
This is an inoffice position.
Compensation: $139000 $222000 depending on experience
Key Responsibilities:
- Collaborate with executive leadership and business line leaders to develop and lead marketing strategies that align with strategic goals to grow market share and drive revenue.
- Creatively connect our unique brand to storytelling in all forms using consistent brand voice and delivering compelling assets that leverage our value proposition to drive customer engagement and growth.
- Leverage market and industry trends with curated customer insights to influence marketing decisions to attract new customers deepen relationships and increase customer lifetime value.
- Direct campaigns by using traditional and digital marketing channels (including but not limited to websites internal software systems social media and email).
- Model monitor and optimize campaign performance reporting on key metrics and ROI.
- Manage and mentor a resultsdriven marketing team in an Agile environment.
- Oversee marketing budgets and ensure costeffective execution.
Position Competencies:
- Creative
- Analytical
- Effective Communicator & Presenter (verbal and written)
- Highly effective at prioritization in a fastpaced environment
Qualifications:
- Bachelors degree in marketing business or related field (MBA preferred).
- 10 years of progressive marketing leadership ideally in banking or regulated industries. Fintech experience is desirable.
- Expertise in digital marketing CRM (e.g. Salesforce/Marketing Cloud) and marketing analytics.
- Strong communicator and crossfunctional collaborator with strategic vision and business acumen.
- Creative analytical and adaptableable to thrive in a fastpaced environment.
First International Bank and Trust is a familyowned fullservice Community Bank with locations in ND MN SD and AZ. We show our employees we care by providing competitive benefits and training and growth opportunities.
Here are the things we offer within our fulltime benefits package:
- Health Dental & Vision
- 401K Retirement Plan with Employer Match
- Paid Parental Leave
- Life and Disability Insurance
- Generous PTO and Holiday pay
If you are interested in learning more you can apply or if you have questions before applying you can reach out directly at
Equal Opportunity Employer
Required Experience:
Director