Integrated Marketing Manager
Integrated Marketing Manager
Posted on :
16-05-2025
Employer Active
1 Vacancy
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Job Description
Sprinto is a leading platform that automates information security compliance. By raising the bar on information security Sprinto ensures compliance healthy operational practices and the ability for businesses to grow and scale with unwavering confidence. We are a team of 300 employees & helping 2000 Customers across 75 Countries. We are funded by top investment partners Accel ELEVATION & Blume Ventures and have raised 32 Million USD in funding including our latest Series B round.
About the role
Sprinto is looking for a seasoned Integrated Marketing Manager to build scale and own repeatable 1:few and 1:many ABM motions that drive real revenue not just engagement metrics. This is a highimpact role that works directly with Sales to target engage and convert key accounts across the US UK EU and ANZ. This is your stage if youve built ABM programs from scratch and love orchestrating fullfunnel campaigns with a measurable pipeline goal
What are some key responsibilities
- The responsibilities for the role are
- Build and run 1:few and 1:many ABM programs targeting midmarket ICPs across US UK EU and ANZ.
- Create segmented account clusters and tailored journeys across ads email events outbound and web.
- Drive personalization at scale through smart orchestration and content alignment.
- Coown plays with SDRs and AEs to generate meetings accelerate deals and engage buying committees.
- Be a strategic ABM partner Sales can rely on for traction and deal progression.
- Launch campaigns across LinkedIn programmatic email web personalization and retargeting.
- Use intent firmographic and behavioral data to deliver relevant timely touchpoints.
- Collaborate with content design and demand gen to ship highconverting ABM assets.
- Own KPIs: engaged accounts pipeline velocity opportunity creation and revenue influence.
- Run experiments analyze results and refine strategies continuously.
- Share insights across teams to drive alignment and performance.
1. Strategy & Execution
2. Sales Partnership & Pipeline Impact
3. Campaigns Channels & Ops
4. Metrics & Iteration
What are some key requirements
- 5 years of relevant handson experience owning scaled 1:few and 1:many ABM programs in developed markets.
- Proven success running ABM campaigns that drive revenue in midmarket to midenterprise segments.
- Deep understanding of the ABM tech stack and how to operationalize it.
- Comfortable running fullfunnel campaigns across outbound paid lifecycle marketing and events.
- Strong strategic thinking and collaboration skills able to influence and align Sales Content and GTM teams.
- High ownership mindset scrappy execution chops and a datadriven approach to decisionmaking.
Benefits
- Remote First Policy.
- 5 Days Working With FLEXI Hours.
- Group Medical Insurance (Parents Spouse Children).
- Group Accident Cover.
- Company Sponsored Device.
- Education Reimbursement Policy.
Required Experience:
Manager
Employment Type
Full Time
Department / Functional Area
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