Established in Somerset in 1971 Mulberry has grown to be the largest maker of luxury leather goods in the United Kingdom. With a contemporary take on British heritage and a focus on responsible craft our ambition is to create progressive luxury.
Sustainability has been part of the Mulberry ethos since the brands inception in recognition of our purposedriven approach in 2024 we proudly achieved B Corp Certification.
Today we are a global brand but our values remain the same; we are committed to improving our impact on people and the these are values you share we would love you to join our team.
The Role:
Creative and datadriven Digital Content Manager to lead the planning and optimisation of digital content across our website ; customised by country/region where applicable. This role plays a pivotal part in shaping our brand storytelling driving customer engagement and supporting commercial goals through aligning different business and creative teams towards commercial goals that aligns with seasonal campaigns product launches and customer trends.
You will build and publish all digital store and nonstore content pages including homepages landing pages and customerfacing information. Actively engaging with Marketing and Merchandising to create briefs on seasonal Product Marketing Strategy through identifying commercial priorities and requirements.
Duties & Responsibilities:
Lead the development and execution of the weekly visual content strategy for the global Mulberry digital presence with a sharp focus on driving sales and tailoring experiences by region market and customer segment.
Manage and collaborate with the Digital Content Executive to strategically brief the Digital Design Team on asset needs ensuring seamless customer journey flows across platforms.
Present and advocate proposed site content and page layouts to key stakeholders securing alignment and timely approvals for golive.
Own the endtoend build and deployment of digital store and nonstore content including homepages landing pages category banners content blocks PDP modules and customerfacing informational pages.
Partner with the Digital Trading team to analyse trading behaviour across regions product categories and SKUlevel performance; surface insights and proactively recommend content optimizations to boost commercial performance. Report key actionable insights and learning on a weekly and monthly basis to all stakeholders.
Manage and integrate localized and translated content to strengthen regional strategies and enhance global relevance.
Culture:
Embrace and demonstrate the Mulberry values and behaviours: honesty dynamism and a communityoriented spirit.
Support Mulberry to deliver an inclusive culture through behaving in a way that is openminded and respectful towards others and understanding that your views opinions and experiences may not always be shared by your colleagues.
Act as an ambassador for Mulberry and communicate positively about the brand.
Sustainability:
As a certified B Corp business it is important to incorporate environmentally responsible practices into your work wherever possible. Support the businesses Five Cs strategy in addressing and improving Climate Cultivation Craft Culture and Circularity. Promote a greener more sustainable future.
Support to foster an environment where diversity is embraced and all individuals feel valued respected and included. Promote equity empathy and understanding and demonstrate this commitment within your internal and external communities.
Skills and Experience Required:
At least 4 years experience of building content plans and publishing of site content.
Commercial acumen ideally with experience working with a trading/ecommerce team.
Confident reviewing site usage and user experience using Content Square and GA4
Working with the wider Digital Trading and Digital Marketing Team including support for daytoday requirements to maximize trade.
Manage or assist with adhoc projects that arise within the Digital Trading Digital Content & Image Team.