Paid Search Specialist
Paid Search Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
smartdept. is searching for a Paid Search (SEM/PPC) Specialist for a media client located in Chicago IL. The ideal candidate will come with approximately 12 years of paid search experience (internships included) and must currently be actively working in Google Ads. This is a fulltime hybrid opportunity with Tuesdays and Wednesdays in office and Mondays Thursdays and Fridays remote. The client offers a fantastic location a hybrid work schedule and outstanding benefits while fostering a strong commitment to work/life balance.
The Paid Search (SEM/PPC) Specialist will manage and execute paid search campaigns focusing on Google Ads and potentially Microsoft Ads. The role includes campaign management budget recommendations keyword refinement bidding strategy implementation and performance reporting. This position requires strong analytical skills attention to detail and the ability to work in a fastpaced environment.What Youll Do:
- Manage and execute SEM/Paid Search campaigns in Google Ads (Microsoft Ads experience is a plus).
- Develop and recommend budget levels based on client goals and objectives.
- Create categorize and refine keyword lists to build comprehensive campaigns that drive qualified visitors to client sites.
- Implement successful bidding strategies and effective keyword management using thirdparty software and metrics data.
- Monitor audiences device and location targeting efforts regularly to maximize campaign efficiency and performance.
- Communicate regularly on campaign status timelines budgets deliverables performance reporting and competitive intelligence analysis.
- Format and prepare regularly scheduled search reports for clients using data visualization platforms or Excel (tables graphs summaries and slides).
- Potentially work with social ad platforms such as YouTube Facebook/Instagram LinkedIn and Twitter (experience is a plus but not required).
What Youll Need:
Education/Experience:
- Bachelors degree in marketing advertising communications or equivalent.
- Must currently be actively working in Google Ads.
- Google Ads Certifications inSearchDisplay andVideo(required).
Required Skills:
- Strong communication and presentation skills (written and verbal).
- Strong attention to detail and ability to anticipate tasks and client needs.
- Ability to successfully manage and prioritize multiple campaigns in a deadlinedriven atmosphere.
- Strong analytical skills: ability to gather analyze summarize and present data.
- Expertlevel proficiency in Microsoft Excel; proficiency in Word and PowerPoint.
- Excellent organizational and time management skills.
- Experience with Google Ads GDN Microsoft Ads YouTube FB/IG Twitter LinkedIn Google Looker Studio and Google Analytics.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
