Marketing Strategist II
Marketing Strategist II
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Salary Not Disclosed
1 Vacancy
Job Description
SUMMARY
Were passionate about helping hardworking entrepreneurs grow their property management and real estate investment businesses. Were a collective of uniquely talented individuals who are at the top of our game and are determined to get better at what we do every day. Our determination to make our customers lives better and break records is contagiousyou find yourself becoming intensely passionate about the work that we do even if the property management and real estate industry were never on your radar before you got here.
Youll be a member of RealPages Mixed Use division marketing team which focuses on Buildium Propertyware and All Property Management. Were an entrepreneurial group; we operate autonomously like a startup but with the security of a billiondollar company. Youll work in a supportive environment where bad puns and adventurous ideas are celebrated.
What youll do:
- As a Senior Product Marketing Manager positioning product launches competitive analysis and packaging is your passion. You are an equal parts driver and collaborator you know when to push and when to listen. At the center of everything is the customer and you put yourself in the customers shoes to develop crystal clear value propositions positioning messaging pricing and packaging.
- Youre coming to Realpages Mixed Use division at an exciting time when growth and scale is at the center of all that we do and youll be part of a team that sits at the intersection of marketing product sales customer support and the market. Youll be charged with crafting the strategy around the messaging and marketing for new launches. This position will report to the Director of Product Marketing.
PRIMARY RESPONSIBILITIES
- Develop product feature and service positioning packaging messaging and supporting documentation for GTM launches.
- Lead gotomarket initiatives customer segmentation and marketing campaigns from conceptualization through execution for new products features and addons.
- Partner with product and engineering in the development of product roadmap and market strategy to establish differentiation in our product offerings and maximize revenue opportunities.
- Develop and implement pricing and packaging strategies to optimize revenue and market penetration.
- Lead analysis of the market customers and competitive landscape that results in actionable insights.
- Develop highimpact content (e.g. sales documentation product videos website copy and other forums) to articulate the benefits of our products to the world.
- Educate our customers expose them to the breadth of our product and help drive feature adoption.
- Speak and present both internally and externally to promote the story of our product.
- Help define new processes and improve existing ones when it comes to working crossfunctionally and executing on gotomarket strategies.
REQUIRED KNOWLEDGE/SKILLS/ABILITIES
- 7 years of Product Marketing experience
- Exceptional writing and storytelling capabilities you need to be able to write in laymans terms clearly communicating the unique value proposition for each product in our portfolio
- Experience building positioning packaging and pricing models
- Ability to work in crossfunctional teams across the organization interfacing with marketing product engineering customer success and sales
- Strong strategic and analytical skills with the ability to synthesize complex data and deliver clear actionable insights.
- Experience with a SaaS software company a requirement
- BA but were less concerned with your degree than we are with your experience
WHAT WE OFFER
At RealPage were always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity. It is the things you do that bring out the best of you and RealPage.
RealPage considers qualified applicants without regard to gender sexual orientation gender identity religion race national origin age veteran status or disability status. We celebrate diversity and are committed to building an inclusive work environment where all teammates feel a sense of belonging while bringing their authentic selves to the table and being valued for it.
#LIAP4
#LIREMOTE
SALARY AND BENEFITS
- RealPage provides a competitive salary package along with a comprehensive benefit plan that includes:
- Health dental and vision insurance.
- Retirement savings plan with company match.
- Paid time off and holidays.
- Professional development opportunities.
- Performancebased bonus based on position.
Compensation may vary depending on your location qualifications including jobrelated education training experience licensure and certification that could result at a level outside of these ranges. Certain roles are eligible for additional rewards including annual bonus and sales incentives depending on the terms of the applicable plan and role as well as individual performance.
Equal Opportunity Employer: RealPage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees.
Employment Type
Full-Time
