Adobe Journey Optimizer (AJO) Specialist
Adobe Journey Optimizer (AJO) Specialist
Posted on :
15-05-2025
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1 Vacancy
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Job Description
We are looking for an experienced and resultsdriven AJO Specialist to lead the design implementation and optimization of customer journeys using the Adobe Journey Optimizer (AJO) platform. This role requires a deep understanding of marketing automation customer segmentation campaign creation and multichannel communication strategies to create seamless and impactful customer experiences.
Key Responsibilities:
- AJO Platform Management: Design implement and manage customer journeys on the Adobe Journey Optimizer platform ensuring personalized and smooth experiences for our customers.
- Customer Segmentation: Develop and execute strategies for effective customer segmentation to drive engagement and maximize conversion rates.
- Campaign Creation & Automation: Build and create dynamic marketing campaigns from the ground up automating them across various channels (email SMS push notifications) to deliver the right message to the right audience at the right time.
- Journey Orchestration: Oversee the orchestration of customer journeys ensuring consistency and optimization across all touchpoints for a unified experience.
- Collaboration with CDP Specialist: Work closely with the Customer Data Platform (CDP) Specialist to define and refine audience segments for more precise targeting and campaign effectiveness.
- Collaborate with Analytics Team: Partner with the Analytics Team to leverage insights that inform decisions helping to refine and optimize campaigns and customer journeys.
- Customer Collaboration: Engage with customers to better understand their needs and refine journeys ensuring that the campaigns resonate and address pain points effectively.
Qualifications :
- Education: Bachelors degree in Business Engineering or a related field.
- Experience: 25 years of experience in marketing automation or customer experience platforms with a minimum of 2 years on the Adobe Journey Optimizer platform.
- Skills:
- Strong expertise in multichannel marketing (email SMS push etc.).
- Proven experience in customer segmentation campaign creation campaign automation and journey orchestration.
- Communication: Exceptional verbal and written communication skills with the ability to collaborate effectively with crossfunctional teams.
- ProblemSolving: Strong analytical and problemsolving abilities to continuously optimize and refine customer journeys.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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