Product Marketing Manager

Description

Important:This a fulltime hybrid role for Ontariobased employees only. The successful candidate will be required to work from our Toronto office3 days per week.

About Us:

We believe that each team member is unique and brings exponential value to the company. In return we provide you with the opportunity to solve problems through continuous learning and fostering feedback ultimately mastering their craft. By investing in our team and in new technologies we can continue our success for years to come.

We are embarking on an adventure and rely on our team of skilled enthusiastic and collaborative to turn our ship towards a new horizon.

About the Role:

As the Senior Product Marketing Manager you will lead our product marketing strategy and serve as the key liaison across Content Marketing Product Operations HR and FP&A. Reporting to the VP of Product youll drive monetization initiatives craft compelling product communications and use market insights to boost both player engagement and revenue.

What youll do:

• Own primary product revenue and retention metrics
• Define and implement a monetization strategy by establishing pricing frameworks approving inapp purchase pricing and mitigating revenue risks in collaboration with FP&A.
• Oversee the creation and execution of promotional campaigns including designing bundles setting release cadences and driving player reactivation efforts.
• Manage integrated product communication initiatives by developing fullfunnel marketing campaigns and ensuring cohesive organizationwide messaging.
• Leverage player feedback and market data to generate actionable insights monitor performance metrics and inform continuous improvement.
• Collaborate with executive leadership to align crossfunctional teams and initiatives with overall product and monetization objectives.

Requirements

MustHaves:

• 57 years of experience in product marketing
• Proven track record in developing pricing frameworks and monetization strategies
• 2 years of leadership experience demonstrated by owning key revenue and retention metrics
• Experience designing and launching integrated marketing campaigns including crafting promotional offers bundles and reactivation strategies
• Evidence of effectively communicating strategic insights to executive stakeholders
• Demonstrated eagerness to integrate AIdriven tools into daily workflows leveraging innovative technologies to enhance data analysis campaign optimization and strategic decisionmaking
• Demonstrated expertise in datadriven decisionmaking and risk mitigation (e.g. managing revenuerelated risks)
• Excellent written and verbal communication skills for crafting cohesive product messaging
• Strong analytical skills with the ability to derive actionable insights from market research and data analysis
• Experience setting and monitoring KPIs to evaluate campaign performance
• Demonstrated success collaborating crossfunctionally with teams such as Content Marketing Product Operations and FP&A
• Adept at leveraging data analytics to inform pricing frameworks promotional strategies and market insights

NicetoHaves:

• Gaming and/or live operations background
• History of managing realtime player engagement and ingame promotions
• A creative and agile mindset with proven success in pioneering innovative monetization and marketing strategies in fastpaced environments
• Advanced technical expertise in data analytics A/B testing methodologies and emerging technologies (e.g. machine learning)