Senior Consumer Insights Researcher
Senior Consumer Insights Researcher
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$ 135000 - 202400
1 Vacancy
Job Description
Why PlayStation
PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment a whollyowned subsidiary of Sony Group Corporation.
Senior Consumer Insights Researcher
Los Angeles San Mateo or Seattle preferred
PlayStation Studios is looking for a Sr. Consumer Insights Researcher to join its growing Insights & Personalization team. This is an exceptional opportunity to help shape both the longterm portfolio strategy of the PlayStation Studios business unit and the game plans of top firstparty studios owned by PlayStation.
We know that many people in UX and CI come from backgrounds with different experiences that might not seem standard. We really value people who bring unique perspectives and add new knowledge to our team. So even if you feel that you dont meet all the points listed below wed still love to hear from you.
This role would report directly to the Sr. Director of User Research at PlayStation Studios. While the role is based primarily in our San Mateo offices there is scope to be located in Seattle or Los Angeles. There may also be scope for remote work.
Responsibilities:
- Own complex research projects including projects that may require multiple studies endtoend from planning through communication and activation of findings and insights.
- Translate complex multidisciplinary business partner questions into actionable research plans.
- Design and conduct qualitative and quantitative research studies using a variety of research methods.
- Analyze and present data to provide meaningful businessrelevant insights about players and the market.
- Work with 3rd party vendors as needed to design and conduct research internationally connect the dots in findings ensure research quality and drive the impact of actionable strategic insights.
- Drive portfoliolevel insights to inform PlayStation Studios longterm strategy and game development decisions.
- Champion a playerfirst approach advocating for datadriven decisionmaking across PlayStation Studios.
- Collaborate effectively with crossfunctional peers from game studios and central corporate teams in User Research Marketing Product Management Analytics and Finance.
- Triangulate syndicated data sources (e.g. market reports industry trends thirdparty analytics) to enhance consumer knowledge and identify gaps for primary research.
Qualifications:
- 3 years of user/market research experience in a business setting including endtoend quantitative and qualitative consumer insights research.
- Experience independently driving global research to support brand or product development including but not limited to positioning/messaging audience segmentation asset testing strategy validation etc.
- Experience effectively managing vendors and external partners.
- Strong gaming industry knowledge including familiarity with market trends and player behavior.
- Proven track record to leverage consumer insights research to drive productlevel or marketingstrategylevel impact.
- Ability to work well in a crossfunctional team environment and collaborate with other researchers.
- Strong verbal and written communication skills; presenting information concisely and effectively to people at all levels of the organization.
- Ability to tell compelling stories with data to an audience with diverse roles and familiarity with data.
- Good organization skills with the ability to prioritize tasks in a dynamic work environment.
Preferred:
- Advanced degree or equivalent experience in UCD HCI Social Sciences (e.g. Psychology Communication Sociology Anthropology) or a quantitative field (e.g. Statistics Marketing Analytics).
- Previous research experience on video games.
Please refer to ourCandidate Privacy Noticefor more information about how we process your personal information and your data protection rights.
At SIE we consider several factors when setting each roles base pay range including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on jobrelated factors which may include knowledge skills experience and location.
In addition this role is eligible for SIEs toptier benefits package that includes medical dental vision matching 401(k) paid time off wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Clickhere to learn more.
The estimated base pay range for this role is listed below.
$135000 $202400 USD
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Required Experience:
Senior IC
Employment Type
Full Time
