Retail Marketing Specialist (m/f/d)
Retail Marketing Specialist (m/f/d)
Posted on :
15-05-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Location: Frankfurt am Main
Company: BYD Automotive GmbH
Reporting to: Retail Marketing Manager
About the Role:
As a Retail Marketing Specialist you will play a key role in developing and executing marketing strategies to strengthen brand positioning and drive retail sales performance. You will work closely with dealerships and internal stakeholders to ensure impactful campaigns promotional activities and customer engagement initiatives that enhance the retail experience.
Key Responsibilities:
- Develop and implement retail marketing strategies to increase customer engagement and drive vehicle sales
- Coordinate local marketing campaigns promotions and dealer support programs
- Analyze market trends customer behavior and competitor activities to optimize retail marketing initiatives
- Support dealerships with marketing materials digital tools and training to ensure effective execution
- Collaborate with internal teams including sales digital marketing and product management to align marketing efforts
- Manage retail events sponsorships and activations to strengthen brand presence at the local level
- Track and report marketing performance metrics providing insights to improve campaign effectiveness
- Ensure compliance with corporate branding guidelines and marketing policies
Your Profile:
- Degree in Marketing Business Administration Communications or a related field
- Experience in retail marketing preferably within the automotive industry
- Strong understanding of consumer behavior and retail sales dynamics
- Excellent communication and project management skills
- Ability to work collaboratively with dealerships and crossfunctional teams
- Proficiency in digital marketing tools social media platforms and CRM systems
- Creative mindset with a strategic approach to marketing execution
Why Join Us
- Opportunity to work in a dynamic and innovative industry.
- Competitive salary and benefits.
- Exposure to global automotive trends and strategies.
- A collaborative team environment that fosters professional growth.
Employment Type
Full Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
