Brand Manager
Posted on :
14-05-2025
Employer Active
1 Vacancy
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Job Description
Functional:
Strategic Planning Product Innovation Consumer Marketing Planning Business & Financial Analysis Advertising Development Trade Understanding Consumer & Shopper Insights Operational Excellence
Behavioural:
* Analytical thinking
* Flexibility and agility
* Able to communicate well with other departments & other cultures
* High commitment & ownership
* Strict adherence to timelines
Key Deliverables of the Role
Delivery of brand targets
Build and guard brand DNA and positioning.
Plan the Marketing calendar and align relevant departments.
Execute ATL & BTL brand activities.
Build & manage TV & Digital strategy.
Develop brand assets & material.
Conduct regular market & consumer visits and track market trends converting them into actionable tasks.
Present and analyze brand performance.
Liaise with local & global teams to achieve Marketing objectives.
Lead Innovation pipeline creation.
* Build indepth consumer understanding that drives all Marketing & New development decisions.
* Track marketing parameters such as pricing distribution and POS to assist in better positioning and brand optimization of company products.
* Analyse competitor performance and market trends to provide recommendations for brand development.
* Monitor and control expenses within allotted budget.
Reporting Relationships
Upwards Head of Marketing
Requirements
* 7 years experience in brand management field experience in FMCG sector is a must.
* Experience with Digital brand marketing is a must.
* BSc of business administration degree will be suitable post graduate degree in Marketing is an asset.
* Excellent command of English language.
* Excellent MS Office skills.
* Critical analysis orientation business cycle understanding problem solving & decisionmaking capabilities.
* Excellent communication presentation and reporting skills.
Employment Type
Full Time
Key Skills
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