Content Specialist (Japanese Blog)
Content Specialist (Japanese Blog)
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Job Description
Wise is looking for a Content Specialist (Japanese Blog) to join our growing SEO Content team. This role is based in our Singapore office.
Content and SEO at Wise is about making sure we offer the best possible content and onsite experience to our customers. We dont believe in stuffing keywords in a blog article or building artificial links but we do believe in great copy that inspires and helps readers to find answers.
Were looking for someone who understands the Japanese Market and speaks English and Japanese to take care of our Wise Japanese blog.
Japan is one of the biggest locales for us and we need you to accelerate its growth! The target audience is Japanese speaking people in Japan and abroad.
This role is ideal for someone who is passionate about content creation digital marketing and/or SEO. If you already have some knowledge and experience in SEO that is a huge plus!
At Wise were on a mission to empower our users to make smart financial decisions based on transparent information. Our content team is no different. We produce content and monitor its performance too because we believe that working in SEO means that you understand how the content youre producing is helping the end user.
Your Mission
Produce high quality SEO optimised content in Japanese for our Wise Japanese blog
Own your content from ideas to briefing proofreading editing and finally publishing articles: you will own every stage of the process
Understand the nuances of both business and personal customers identifying their specific needs wants and pain points within the Japanese market ensuring Wises products are presented as the right fit
Explain our products in an easy to understand way for the readers
Conduct keyword research using tools like Ahrefs SEMRush
Find coordinate and manage a bunch of talented freelance writers
Edit copy youre not afraid to fix copy or make direct changes when necessary
Make datadriven decisions using a range of SEO and analytics tools
Optimise existing articles to improve conversion rates and boost performance
Communicate key insights and obstacles to the team and broader Marketing team
Collaborate with regional marketing channels and product managers to align and discover new content opportunities
Follow frameworks you will ensure our content follows legal brand and PR guidelines
This Role Will Give You The Opportunity To
Help us acquire new customers for Wise in a scalable and highly costeffective way. Thats hugely important here because unlike our competitors our mission is to make foreign exchange eventually free
Own one of the most important blog locales in Wise and directly see your impact
Work autonomously with help from your lead and other team members
Deepen your SEO and marketing skills by working with talented people in the team
Be part of the SEO content team probably the most international team in Wise which consists of 40 (and counting) people from 20 different countries
Be flexible in how you work we understand that everyone needs a little something different so well do our best to make it happen
Join an exciting international environment full of smart people in cool offices
Occasionally travel to global offices to meet the rest of SEO blog team
If youre already an experienced marketeer a chance to identify a new way of working or initiative that helps bring growth to our channel as a whole
Qualifications :
About You:
- You are a Singaporean Citizen/ Permanent Resident of Singapore
You have strong proficiency in written and spoken Japanese
You have a good understanding of the Japanese Market and have local insights about the needs and painpoints of managing money internationally in Japan
You are fluent in both written and spoken English our internal communication language is English so this is a must!
You are curious about using AI and automation to boost productivity
You have a keen eye for content quality and can assess readability with a native speaker proficiency
You have a great eye for detail and what makes good content when it comes to words and visuals; from small copy changes to fixing blog articles in bulk
Its a plus if you yourself used Wise or similar products to move / manage your money internationally
You love data. From traffic numbers to conversion rates you understand how to measure the performance of your work
Youre great at building relationships and working with people outside of your own team to get things done (e.g. local freelancers other teams at Wise)
You thrive in a culture of autonomy and not afraid to take full ownership of your content plans from start to finish
If you have some experience of using or working with digital finance brands banks or products its a plus
Its also a huge plus if you have SEO or content marketing experience
Some experience or knowledge of how Google Search Console works is a plus but not mandatory
Some experience or understanding of SEO and familiar with keyword tools such as Ahrefs and SEMRush is a plus but not mandatory
Additional Information :
Salary: SGD 4700 to SGD 6700 RSUs
For everyone everywhere. Were people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.
Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what its like to work at Wise visit .
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
