Senior Coordinator of Multimedia, Artificial Intelligence, and Digital Innovation
Senior Coordinator of Multimedia, Artificial Intelligence, and Digital Innovation
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Job Description
FullTime and Permanent; 7.5 Hours/Day; 252 Days/Year; 12 Months/Year; Grade I
The Senior Coordinator of Multimedia Artificial Intelligence and Digital Innovation is responsible for advancing strategies policies and procedures in support of Norfolk Public Schools operational training and public relations objectives through the use of artificial intelligence (AI) and emerging digital technology. This role is responsible for the management and maintenance of webbased content (such as the division website and intranet) and leveraging AIpowered tools and techniques to enhance efficiency and effectiveness throughout the Office of Communications and Community Engagement. The Senior Coordinator serves as a subject matter expert in matters pertaining to AI implementation and digital infrastructure collaborating with stakeholders managing resources and providing multimedia and digital support to organizational initiatives.
This position requires expertise in communications multimedia production and the strategic integration of emerging AI technologies. This position requires excellent writing and editing skills as well as extensive knowledge of different media platforms and the function and best practices for each implementing the use of these platforms as an effective means of communication and storytelling. This employee also has working knowledge of graphic design photography and videography. The Senior Coordinator will be responsible for growing the divisions digital footprint website and intranet creating social media and newsletter content and reviewing and scheduling content submitted for publication by other team members. The Senior Coordinator will also provide support to the Director of Communications for comprehensive communications campaigns improving internal communications (such as the employee newsletter and intranet site) along with press releases and other written materials. The individual who serves in this position may provide support for the divisions Freedom of Information Act (FOIA) program by managing an assigned portion of the divisions requests.
SUPERVISION
The Senior Coordinator of Multimedia Artificial Intelligence and Digital Innovation duties are
performed under the direction of the Chief Strategy Innovation and Community Engagement Officer. Work is performed under the direct supervision of the Director of Communications and Community Engagement.
ESSENTIAL FUNCTIONS OF THE CLASS (May not include all duties performed by each position in the class).
Manage the daily responsibilities of the Norfolk Public Schools Web Development Team.
Develop and implement multimedia information strategies policies and procedures to support organizational goals.
Identify opportunities to utilize AIgenerated content to enhance communication training and public relations efforts.
Coordinate with stakeholders to align information initiatives with organizational objectives.
Assess and implement emerging AI technologies and tools to streamline content creation and optimization.
Manage the production/distribution of the school division newsletter podcasts website and intranet.
Ensure the quality consistency and effectiveness of multimedia content including the integration of AIgenerated elements.
Ensure compliance with relevant policies regulations and best practices for information management.
Provide guidance and training to staff on the use of digital resources including the integration of AIpowered tools and techniques.
Collaborate with internal departments and external partners to integrate visual information resources and share best practices including the application of AIdriven solutions.
Represent the organization in relevant industry forums and networks to stay informed of emerging trends and technologies particularly in the realm of AI and visual content.
Serve as a subject matter expert on digital innovationrelated matters including the strategic implementation of AI.
Procure and maintain necessary equipment software and other resources to support web/intranet production and asset management with a focus on AIenabled solutions.
Assist in the development of guidelines and brand standards incorporating AIdriven design and personalization capabilities.
Produce highquality written content such as reports presentations and communication materials to support the organizations visual information efforts.
Supports the entire communications team with other duties as assigned.
REQUIRED KNOWLEDGE SKILLS AND ABILITIES
Thorough knowledge of emerging trends and innovations in AIpowered visual content tools.
Broad understanding of project management methodologies and the ability to plan coordinate organize schedule and prioritize activities functions and assignments.
Proficiency in web design and management software (e.g. WordPress Wix Squarespace Adobe Creative Cloud).
Expertise in leveraging AIbased content creation optimization and personalization tools.
Strong writing and communication abilities to translate technical concepts highlevel professional writing and storytelling skills and effective collaboration and stakeholder management skills.
Strategic thinking to develop and implement visual information plans and creative problemsolving to identify innovative uses of AI and other digital technologies.
Ability to establish and maintain successful working relationships with superiors peers government officials community organizations business leaders and the news media.
Ability to work under pressure with tight deadlines including emergency and critical situations and the ability to calmly communicate with internal and external audiences during these situations.
Knowledge of or willingness to learn applicable federal and state laws regulations and directives such as the Virginia Freedom of Information Act (FOIA) and the Family Educational Rights and Privacy Act (FERPA).
Strong technical skills web design software as well as experience with AIbased content creation and optimization tools.
Excellent project management communication and interpersonal skills including the ability to write effectively for a variety of audiences.
Understanding of visual information standards best practices and emerging technologies particularly in the realm of AI and visual media.
Ability to work collaboratively with crossfunctional teams and stakeholders and to translate technical concepts into clear actionable plans.
Detailoriented with excellent organizational skills.
Excellent interpersonal skills.
Creative and proactive problem solver.
Experienced in Adobe software (Photoshop InDesign Illustrator) and/or Canva.
Excellent written and oral skills including presentation experience.
Knowledge of public relations principles.
Knowledge of social media and analytics.
Knowledge of website maintenance and management.
Proficient in the Microsoft Office Suite.
MINIMUM EDUCATION EXPERIENCE AND TRAINING REQUIREMENTS
Masters degree from an accredited college or university in Communications Instructional Technology Computer Science/Information Technology Business Information/Library Science Journalism/Mass Communication/English Marketing or a related field. Minimum 35 years of experience in a visual information or multimedia role with a demonstrated understanding of AIpowered tools and techniques.
LICENSE
Valid drivers license required.
Technical certifications in relevant systems preferred.
PHYSICAL ATTRIBUTES
Work requires normal physical effort associated with working in an office environment. Additional work environments include school settings board meetings and athletic events.
HAZARDS
Work involves exposure to normal everyday risks.
UNUSUAL DEMANDS
This position may require flexible or additional work hours including oncall duties responses and work during emergency situations including inclement weather active threat or other school closure. This work is subject to changing requirements priorities and interruptions. Resilience under pressure is essential. Work is performed in an office setting as well as throughout the school division and school community. Additionally work requires continuous professional development in the areas of AI/emerging technology communications media community and public relations.
Required Experience:
Senior IC
Employment Type
Full-Time
