Senior Brand Manager - HIV
Senior Brand Manager - HIV
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Job Description
At Gilead were creating a healthier world for all people. For more than 35 years weve tackled diseases such as HIV viral hepatitis COVID19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the worlds biggest health challenges and our mission requires collaboration determination and a relentless drive to make a difference.
Every member of Gileads team plays a critical role in the discovery and development of lifechanging scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions and were looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future you are the key driver in evolving our culture and creating an environment where every employee feels included developed and empowered to fulfil their aspirations. Join Gilead and help create possible together.
Job Description
Gilead Sciences is a researchbased biopharmaceutical company that discovers develops and commercialises innovative medicines in areas of unmet medical need. With each new drug discovery and investigational candidate we seek to improve the care of patients living with lifethreatening diseases around the world. Gileads therapeutic areas of focus include liver diseases infectious diseases inflammatory diseases and cancer.
Gilead Sciences in Melbourne Australia is seeking a knowledgeable and motivated marketing professional capable of working effectively in a crossfunctional team environment. The successful candidate will assume a fulltime role working across our innovative portfolio in HIV.
This role reports to Associate Director HIV. The position will remain open until a suitable candidate is found and is open to candidates based in Melbourne.
Essential Job Functions
- Develops and executes the strategic brand plan with a competitive mindset to drive the implementation of tactics that differentiates Gilead as an innovative market leader transforming the customer experience
- Leverages primary and secondary market research analytics and customer insights to implement a focused brand strategy and prioritse and optimise marketing tactics
- Executes a high value multichannel communications plan to ensure optimal channel selection share of voice and maximised customer understanding of our clinical positioning
- Role modelling focus and discipline within the crossfunctional brand team takesaccountability for output and results
Specific Responsibilities
- Analyses complex problems and situations provides logical recommendations and leads any required action planning.
- Sets priorities in circumstances of continued complex and conflicting requirements.
- Takes a lead role in representing company at professional events and promotes company products at such events.
- Ensures that all marketing activities are in compliance with regulatory and legal requirements
- Directs tactical plan development and implementation.
- Implements product promotional communication strategy for physician promotional initiatives ensuring alignment with the overall brand strategy.
- Responsible for development and execution of the Integrated Brand Plan.
- Leads promotional reviews to ensure marketing promotional materials are cleared for promotional use.
- Provides brand promotional strategy on key planning teams such as: conventions sales meetings sales training and medical education programs.
- Manages the professional marketing budget and project timelines.
- May manage agency relationships to develop promotional deliverables.
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- Establishes strong working relationships with key opinion leaders locally and nationally which can influence prescribing policy/protocol position.
- Typically works as an individual contributor.
Knowledge Experience Competencies and Skills
- 5 years experience in the Australian pharmaceutical industry in a commercial role
- Bachelors degree in science/marketing or related fields required.
- Familiarity with marketing fundamentals sales and commercial policies and practices
- Previous experience in pharmaceutical sales and marketing is required.
- Therapeutic Area knowledge preferred.
- Must have the ability to conduct analysis and understand data and trends
- Project management and the ability to effectively managing multiple projects/priorities.
- Must possess strong verbal written and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences.
- Must have a demonstrated understanding of pharmaceutical regulatory and legal requirements
- Must have a thorough understanding of the Code and its relevance for the development of marketing materials.
- Strategic thinker with ability to formulate develop and execute to a strategic plan.
- Demonstrates strong commercial acumen and experience working with crossfunctional teams to deliver projects to plan.
- Ability to successfully work with external agencies including advertising and medical education vendors to develop programs and materials is required.
- Demonstrated ability to manage budgets is required.
- Good time management and organisation skills are required
Gilead Core Values
- Integrity (always doing the right thing)
- Teamwork (collaborating in good faith)
- Excellence (working at a high level of commitment and capability)
- Accountability (taking personal responsibility)
- Inclusion (encouraging diversity)
Being Here Matters
At Gilead we are committed hardworking and passionate about improving the lives of the patients who use our products. Our values integrity inclusion teamwork accountability and excellence are evident in everything we do. We are a closeknit team where you can see the tangible results of your contributions where every individual matters and everyone has a chance to enhance their skills through ongoing development.
We want all our employees to embrace and leverage each others talents and diverse perspectives foster a sense of belonging achieve their full career potential and contribute to the teams success. This is demonstrated through our Silver Status in the Australian Workplace Equity Index.
As an equal opportunity employer Gilead Sciences is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race colour religion national origin gender age sexual orientation physical or mental disability genetic information or characteristic gender identity and expression veteran status or other nonjob related characteristics or other prohibited grounds specified in applicable federal state and local laws.
For Current Gilead Employees and Contractors:
Please apply via the Internal Career Opportunities portal in Workday.
Required Experience:
Manager
Employment Type
Full-Time
