Marketing Manager, AMERS

Biotechnology is rewriting life as we know it from the medicines we take to the crops we grow the materials we wear and the household goods that we rely on every day. But moving at the new speed of science requires better technology.

Benchlings mission is to unlock the power of biotechnology. The worlds most innovative biotech companies use Benchlings R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market.

Come help us bring modern software to modern science.

ROLE OVERVIEW

We are seeking a passionate and resultsoriented Marketing Manager to drive our field and demand generation marketing efforts across the AMERS region. This role is a unique opportunity to shape regional strategy and drive Benchlings growth in the Americas. Youll be responsible for the strategy planning and execution of integrated marketing programs that engage key personas generate highquality pipeline and support revenue growth for the region.

You will bring a strong understanding of B2B SaaS marketing and excel at crafting and optimizing fullfunnel campaigns. You thrive in a collaborative performancedriven environment and love testing learning and scaling what works.

The ideal candidate is equal parts strategic and handson able to manage endtoend campaign execution while contributing to highlevel regional marketing planning.

RESPONSIBILITIES

• Lead the marketing strategy and execution for a designated territory in the AMERS region aligned with pipeline goals market dynamics and regional opportunities.
• Design and execute integrated multichannel campaigns (digital field and partnerled) that engage target personas and drive pipeline in key markets.
• Collaborate closely with regional sales leadership and account executives to develop territory plans support field needs and align on pipeline and revenue goals.
• Plan and execute field events thirdparty conferences executive dinners and customer experiences that align with campaign objectives.
• Localize messaging and content for regional markets in partnership with product marketing brand and content teams.
• Establish campaign KPIs and use dashboards to report on pipeline contribution lead conversion and overall campaign performance.
• Work with marketing operations to ensure accurate attribution lead management and campaign tracking.
• Apply a testandlearn approach to refine campaign and program strategy based on performance insights and feedback.

A few examples of the types of projects youll work on

• Plan and organize industry owned and partner events to drive pipeline and accelerate inpipe deals.
• Collaborate with our crossfunctional marketing team to drive a highperforming nurture stream for our target personas in the AMERs.
• Develop and execute digital marketing campaigns to increase lead generation and engagement.
• Run quarterly marketing/sales planning sessions to align on campaign performance and upcoming GTM motions.

QUALIFICATIONS

• Proven B2B marketing experience ideally in enterprise SaaS or life sciences/biotech with a strong foundation in demand generation and field marketing.
• Proven track record of owning and executing integrated marketing programs that drive pipeline and revenueacross digital field content and partner channels.
• Experience supporting field sales teams with strong interlock communication and alignment on goals.
• Strategic thinker with strong analytical skillsyou love data and know how to use it to inform decisions and improve performance.
• Familiarity with marketing and CRM tools such as Salesforce and Marketo.
• Excellent project management and organizational skills; ability to manage multiple campaigns and stakeholder groups.
• Ability to thrive in a fastpaced collaborative and highgrowth environment.
• Excellent English and communication skills required.
• Bachelors degree in marketing communications business or a related field.

HOW WE WORK

Flexible Hybrid Work: We offer a flexible hybrid work arrangement that prioritizes inoffice collaboration. Employees are expected to be onsite 3 days per week.

SALARY RANGE

Benchling takes a marketbased approach to pay. The candidates starting pay will be determined based on jobrelated skills experience qualifications interview performance and work location. For this role the base salary range is $139000 to $188129.

To help you determine which zone applies to your location please see thisresource. If you have questions regarding a specific locations zone designation please contact a recruiter for additional information.

Total Compensationincludes the following:

• Competitive total rewards package
• Broad range of medical dental and vision plans for employees and their dependents
• Fertility healthcare and familyforming benefits
• Four months of fully paid parental leave
• 401(k) Employer Match
• Commuter benefits for inoffice employees and a generous home office set up stipend for remote employees
• Mental health benefits including therapy and coaching for employees and their dependents
• Monthly Wellness stipend
• Learning and development stipend
• Generous and flexible vacation
• Companywide Winter holiday shutdown
• Sabbaticals for 5year and 10year anniversaries

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Benchling welcomes everyone.

We believe diversity enriches our team so we hire people with a wide range of identities backgrounds and experiences.

We are an equal opportunity employer. That means we dont discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. We also consider for employment qualified applicants with arrest and conviction records consistent with applicable federal state and local law including but not limited to the San Francisco Fair Chance Ordinance.

Please be aware that Benchling will never request personal information payment or sensitive details outside of Greenhouse or via email. All official communications will come from an @ email address or from an approved vendor alias. If you are contacted by someone claiming to represent Benchling and are unsure of their legitimacy please reach out to us at to verify the communication.