Marketing Performance Analyst (On-site)
Marketing Performance Analyst (On-site)
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$ 70000 - 87500
1 Vacancy
Job Description
Responsibilities:
Campaign Performance Tracking:
- Create and implement templates and collection tools to track and analyze marketing campaign performance.
- Develop and implement datadriven strategies to optimize marketing campaigns
Customer Segmentation:
- Assist the marketing team in segmenting target markets.
- Extract data and create strategies for targeted marketing campaigns.
- Improve the accuracy of direct mail campaigns through detailed segmentation of customers and prospects.
Ad Hoc Analysis and Research:
- Perform ad hoc analytical requests and research projects for internal stakeholders.
- Assist in execution of OEM excellence programs including but not limited to data cleanup projects and ensuring customer data abides by OEM standards.
- Undertake special projects as assigned by management.
Customer and Market Analysis:
- Analyze internal and external customer and market information.
- Conduct competitive research industry opportunity forecasting future facility opportunity/analysis and/or sales coverage analysis in support of business initiatives.
Database Management and Reporting:
- Assess the overall condition of the customer database.
- Work with the Information Systems team to create automated reporting.
- Monitor the consistency and accuracy of critical database tables owned by Marketing.
Project Management:
- Lead the development and delivery of multiple projects.
- Provide actionable recommendations to partners within agreed time frames.
Technical Proficiency:
- Create and execute queries pivot tables and reports from database sources.
- Utilize various analytical tools for data consumption and visualization.
- Develop Power Automate workflows to streamline processes.
Innovation and Pattern Recognition:
- Identify patterns trends themes and connections in information.
- Develop innovative ideas and solutions based on data analysis.
Customer Focus:
- Listen understand and respond to external and internal customer needs in a timely manner.
- Attend events as marketing representative as needed.
Qualifications:
- Bachelors degree in Marketing Statistics Data Science or other related field.
- Proven experience in data analysis with a track record of success in a team environment.
- Ability to work onsite in Bloomington MN
- Proficiency in Microsoft Excel Access Power BI and HubSpot (preferred).
- Experience with marketing analytics tools and techniques including web analytics Google analytics and CRM tools (HubSpot experience is a plus but not required).
- Experience with tools for tracking campaign effectiveness market segmentation predictive analysis and project management.
- Strong analytical skills and attention to detail.
- Ability to manage multiple projects and meet deadlines.
- Excellent communication and interpersonal skills.
- Selfstarter with the ability to work independently and collaboratively.
- Customer Service experience in a servicerelated industry preferred.
- Personal characteristics: Analytical problem solving detail oriented willing to learn ability to multitask effective communicator.
Minimum Physical Requirements:
Standing sitting walking talking hearing
This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.
SEE YOURSELF AT ZIEGLER
Founded in 1914 Ziegler is a thirdgeneration familyowned CAT dealer with over 2400 employees across 30 locations in Minnesota Iowa and northern Missouri. Since day one Ziegler has had the same philosophy if the customer is successful then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits work/life balance and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today!
The pay range for this position is
$70000.00 to $87500.00Starting wage is dependent on skills experience education and location. Pay range may vary by 10% depending upon the applicants location. Along with competitive pay full time positions are benefits eligible which includes:
Health Dental Vision and Life Insurance
15 days of PTO your first year accrual starts day 1
9 paid holidays
401(k) plan with company contribution and match
HSA (Health Savings Account) Ziegler contributes up to $1000 taxfree each year
ShortTerm and LongTerm Disability Insurance FSA & EAP
Paid Parental Leave & Funeral Leave
Fitness membership discount
Education Assistance
At Ziegler Inc. were committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran.
Required Experience:
IC
Employment Type
Full-Time
