Digital Performance Marketing Manager

Come join Everdays: an emerging ecommerce platform that independent agents use to guide consumers to the perfect life insurance product that they can easily purchase 100% online.

As the Digital Performance Marketing Manager you will play a critical role in driving Everdays customer acquisition and insurance agent growth through expertly managed digital advertising and CRM campaigns. Reporting directly to the VP of Marketing you will be responsible for the planning execution optimization and reporting of paid media strategies across platforms like Google Ads and Meta Ads (Facebook/Instagram). A key part of this role involves ensuring seamless integration and accurate tracking of paid media into our marketing automation/CRM platform (e.g. HubSpot) to measure ROI and optimize performance based on lead quality and conversion metrics.

Responsibilities and duties:

• Plan execute and optimize paid advertising campaigns across digital channels including Google Ads (Search Display Video) and Meta Ads (Facebook Instagram) to drive customer lead acquisition and agent recruitment.
• Designing implementing managing and optimizing automated workflows and processes within HubSpot CRM to nurture leads segment audiences improve data quality align sales and marketing efforts and ultimately drive measurable marketing performance and revenue growth
• Conduct ongoing A/B testing of ad creatives landing pages audiences and CRM flows to continuously improve campaign performance.
• Develop and manage audience targeting strategies based on data analysis and campaign goals.
• Implement and manage tracking mechanisms (e.g. pixels UTM parameters) to ensure accurate data capture from ad platforms into our marketing automation/CRM system (e.g. HubSpot).
• Analyze campaign performance data within both ad platforms and the CRM generating regular reports on key metrics (impressions clicks conversions CPA ROI) and providing actionable insights.
• Support the creation of compelling ad copy and designs working with creative teams for necessary visual assets.
• Collaborate with marketing and sales teams to align advertising efforts with broader campaign goals and ensure effective lead handoff and nurturing processes.
• Stay uptodate with the latest trends and best practices in digital advertising paid media platforms and marketing technology integrations.
• Manage campaign budgets effectively to maximize ROI and achieve target Cost Per Acquisition (CPA) / Cost Per Lead (CPL).

Required qualifications and skills:

• 5 years of handson experience managing performancefocused digital advertising campaigns specifically with Google Ads and Meta Ads platforms.
• 2 years supporting the development of effective ad copy and designs including working with creative partners for visuals.
• Bachelors degree in business marketing communications or related field
• Proven track record of achieving lead generation customer acquisition or agent recruitment goals through paid media.
• A multitasking leadership approach (not just executional) to marketing automation/CRM platforms (e.g. HubSpot) including experience with campaign tracking lead scoring attribution modeling and reporting.
• Strong analytical skills with the ability to interpret data from multiple sources (ad platforms analytics tools CRM) and translate it into actionable insights.
• Experience with A/B testing methodologies and conversion rate optimization (CRO).
• Solid understanding of tracking pixels conversion APIs UTM parameters and digital advertising attribution models.
• Exceptional organizational skills with the ability to manage multiple projects at one time.
• Ability to shift projects and strategies to meet the changing landscape in a fastpaced dynamic environment.
• Solid interpersonal communication skills and the ability to build collaborative relationships across various teams.

Compensation

We offer a competitive salary benefits and many perks. Exact compensation may vary based on skills and experience but we want to pay a high salary for this role because we want the best person!

About Everdays

Everdays is an equal opportunity employer that has team members from all over the world. Were united in our quest for meaningful work and a passion to create something of real value.

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