Site Analytics - Sr. Analyst
Site Analytics - Sr. Analyst
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Job Description
Job Description:
Key Responsibilities:
Tealium IQ Tag Management: Set up configure and maintain Tealium IQ implementations including tag deployment data layer management and event tracking.
Data Layer Management: Consult on the clients the data layer across websites and mobile applications to ensure accurate data capture.
Troubleshooting and Optimization: Diagnose and resolve issues related to tag execution data collection and page performance. Continuously optimize the tagging infrastructure for better performance.
Collaboration with Development Teams: Work closely with frontend and backend developers to ensure proper data layer and tag management integrations.
Crossfunctional Coordination: Collaborate with marketing product and analytics teams to understand tracking requirements and ensure the correct implementation of Tealium tags and thirdparty vendor tags.
Quality Assurance: Conduct rigorous testing and validation to ensure the accuracy of implemented tags and tracking mechanisms.
Reporting and Analysis: Utilize data collected through Tealium and other analytics platforms (e.g. Google Analytics Adobe Analytics) to provide actionable insights and support datadriven decisionmaking.
Taxonomy & Governance supporting the client with maintaining and implementing robust data taxonomies across media platforms including UTM tagging.
Documentation: Maintain uptodate documentation on tag implementations data layers and processes for internal teams and stakeholders.
Required Qualifications:
Experience with Tealium IQ: Proven handson experience with Tealium IQ including tag configuration custom event tracking and data layer implementation.
Technical Expertise: Strong understanding of HTML JavaScript and CSS with the ability to debug and troubleshoot issues related to web development and tag execution.
Data and Analytics Tools: Familiarity with web analytics tools such as Google Analytics Adobe Analytics or similar platforms.
Problemsolving Skills: Strong analytical and problemsolving abilities to diagnose and resolve issues related to tag management and data collection.
Crossteam Collaboration: Experience working with developers product managers marketers and data analysts.
Attention to Detail: Ability to ensure data accuracy and integrity throughout the entire tagging and data collection process.
Preferred Qualifications:
Experience with Tealium AudienceStream and Tealium EventStream.
Familiarity with Google Tag Manager Adobe Launch or other tag management systems.
Understanding of privacy regulations (GDPR CCPA) and how they impact data collection.
Soft Skills:
Strong Communication: Ability to translate technical concepts into nontechnical language for stakeholders.
Team Player: Willingness to collaborate and contribute to team goals while managing individual responsibilities.
Time Management: Excellent organizational skills and ability to manage multiple projects and deadlines.
Location:
DGS India Bengaluru Manyata N1 BlockBrand:
MerkleTime Type:
Full timeContract Type:
PermanentRequired Experience:
Senior IC
Employment Type
Full-Time
