drjobs Media Planner

Media Planner

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1 Vacancy
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Job Location drjobs

Allentown, PA - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Job Description

We are seeking a highly motivated and detailoriented Media Planner to join our growing team. The Media Planner will be responsible for developing comprehensive media strategies that align with client objectives ensuring optimal media placement across a variety of traditional and digital platforms (excluding social media). This role requires strong analytical skills a strategic mindset and the ability to work effectively within a fastpaced environment.

Responsibilities

  • Develop and execute media plans that align with client goals and target audience behavior.

  • Analyze market research and performance data to determine the best media mix and placements.

  • Collaborate with account managers creative teams and media buyers to ensure cohesive campaign execution.

  • Track and report on campaign performance making strategic adjustments as needed.

  • Prepare and present media proposals schedules and budgets to internal teams and clients.

  • Stay updated on industry trends tools and media channels relevant to client needs.


Qualifications :

Qualifications

  • Bachelors degree in Marketing Advertising Communications or a related field.

  • 24 years of experience in media planning preferably in an agency environment.

  • Strong understanding of media planning principles including reach frequency and GRP.

  • Proficiency in media planning tools and platforms.

  • Excellent analytical organizational and communication skills.

  • Ability to manage multiple projects and deadlines efficiently.


Additional Information :

Benefits

  • Competitive salary of $70000$75000 per year

  • Opportunities for professional growth and career advancement

  • Continuous skills development through training and mentorship

  • Dynamic and supportive team environment

  • Comprehensive benefits package


Remote Work :

No


Employment Type :

Fulltime

Employment Type

Full-time

Company Industry

Department / Functional Area

Marketing

About Company

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