Senior Product Marketing Manager, CRM Workflow

We are seeking an actionoriented product marketer who is excited to help accelerate the business of one of the newest fastest growing areas at ServiceNow. We need someone that will excel as an individual contributor and be a great collaborator with our talented product marketing team and business partners. The Sr. Product Marketing Manager for Sales and Order Management (SOM) will be responsible for driving key elements of our marketing strategy including developing personabased and AI solution messaging creating sales and marketing content releasing new products and features and more. This position reports to the Director of Product & Solutions Marketing for CRM Workflows

The ideal candidate will have positioning messaging and storytelling in their DNA and demonstrates attention to detail and quality. They are a selfstarter and thrive in a fastpast environment.

What you get to do in this role:

Work closely with product sales and industry teams to develop positioning and messaging that articulates the unique benefits of ServiceNows Sales & Order Management to our target industries

Create messaging and content for various marketing touchpoints across the buyer journey and for campaigns such as keynotes case studies videos ebooks infographics and blog posts.

Provide updates of website content ensuring that the latest messaging is represented.

Help manage ServiceNows sales presence at key conferences and 3rd party events including speaker selection messaging support content review and related event staff management.

Develop and deliver sales assets and enablement that helps the sales team mature and close pipeline.

Partner with our technical product marketers and product managers to define compelling demo narratives.

Coordinate and execute product launches including messaging and positioning internal communications and field/event marketing.

Qualifications :

To be successful in this role you have:

 Curiosity for AI & Innovation: Were looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!

12 years in enterprise software Product Marketing or equivalent

Familiarity with sales and order management CRM customer service and related enterprise solutions

Strong personabased messaging and storytelling experience

Exceptional people and management skills to interact with staff colleagues crossfunctional teams and third parties

Very strong written and oral communication skills

Experience presenting to enterprise executives in digital and inperson events

Bachelors degree or equivalent experience

Must be comfortable with social media and community participation

Up to 10% travel to support sales efforts and industry events

For positions in this location we offer a base pay of $146400 $256200 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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