Senior Manager, Regional Marketing (Mature Markets) (USA Remote)

The Head of Regional Marketing for Mature Markets is responsible for leading and executing marketing strategies to drive customer engagement retention and revenue expansion in established markets for our portfolio of integrity and assessment solutions. This role focuses on deepening customer relationships expanding existing accounts and positioning the company as a longterm partner in education technology. The role involves collaboration with global marketing sales customer experience and product teams budget management and leveraging datadriven insights for optimization.

Responsibilities

Regional Strategy and Planning:

• Develop and implement marketing strategies tailored to mature markets focusing on customer retention and account expansion for our Integrity solutions.
• Define and oversee regionspecific marketing plans (NOA UK/I ANZ Nordics Iberia and LATAM) to support revenue growth and longterm customer relationships leveraging market insights and customer data.
• Develop demand generation marketing plans to support new growth opportunities with our Assessment solutions.

Campaign Development and Activation:

• Utilize global campaign  toolkits to ensure messaging and content resonate with mature market audiences using a multichannel approach including events strategic partnerships email campaigns digital marketing  and accountbased marketing (ABM).
• Partner with customer engagement and product marketing teams on developing endtoend customer lifecycle marketing campaigns including expansion cross sell and upsell retention and winback initiatives.

Sales and Marketing Alignment:

• Partner with regional sales leadership to ensure marketing strategies support customer expansion upsell and retention goals.
• Provide sales and customer success teams with tools content and insights to engage existing customers effectively.
• Align with corporate marketing teams to adapt and localize campaigns for mature markets.

Budget Management:

• Develop manage and optimize the regional marketing budget for mature markets.
• Ensure efficient allocation of resources to maximize customer retention and revenue growth.

Data Analysis and Reporting:

• Monitor key customer metrics such as usage and adoption retention rates churn rates customer satisfaction scores and customer lifetime value.
• Use datadriven insights to refine marketing strategies continually.

Customer Advocacy and Thought Leadership:

• Deploy the regional customer advocacy programs leveraging success stories and testimonials.
• Promote thought leadership through strategic content customer events webinars and participation in industry events.

Market and Competitive Analysis:

• Develop a framework for gathering insights on competitive positioning and customer preferences.
• Use insights to refine strategies for mature markets and identify retention risks.

Innovation and Best Practices:

• Stay up to date with industry trends and best practices in customer lifecycle marketing and implement innovative strategies to drive customer engagement and loyalty.
• Share successful approaches and insights with global marketing teams.

Team Leadership and Development:

• Lead mentor and develop an international regional marketing team of 3.
• Foster a culture of collaboration accountability and continuous improvement.

Qualifications :

Requirements:

• Minimum of 6 years in marketing roles with at least 2 years in a leadership capacity within the education technology or edtech industry.
• Proven experience in customer lifecycle marketing retention and account expansion.
• Strong understanding of marketing strategies for mature markets.
• Experience managing and mentoring diverse global teams.
• Expertise in digital marketing and ABM strategies.
• Proficiency in marketing analytics tools (e.g. Tableau Salesforce).
• Ability to work flexibly across global time zones especially in NOA Europe and LATAM.

Preferred Location:

• Europe (UK) or US with the ability to work across multiple time zones.

Additional Information :

The expected annual base salary range for this position is: $126525/year to $210875/year. This position is bonus eligible / commissionbased.
As a RemoteFirst company actual compensation will be provided in writing at the time of offer if extended and is determined by work location and a range of other relevant factors including but not limited to: experience skills degrees licensures certifications and other jobrelated factors. Internal equity market and organizational factors are also considered.

Total Rewards @ Turnitin
Turnitin maintains a Total Rewards package that is competitive within the local job market. People tend to think about their Total Rewards monetarily solely as regular pay plus bonus or commission. This is what they earn in exchange for what they do. However Turnitin delivers more than just these components. Beyond the intrinsic rewards of unleashing your potential to positively impact global education and thriving in an organization that is free of politics and full of humble inclusive and collaborative teammates the extrinsic rewards at Turnitin include generous time off and health and wellness programs that offer choice and flexibility and provide a safety net for the challenges that life presents from time to time. Experience a remotecentric culture that empowers you to work with purpose and accountability in a way that best suits you supported by a comprehensive package that prioritizes your overall wellbeing.

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.

Our Values underpin everything we do.

• Customer Centric We realize our mission to ensure integrity and improve learning outcomes by  putting educators and learners at the center of everything we do.
• Passion for Learning We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
• Integrity We believe integrity is the heartbeat of Turnitin. It shapes our products the way we treat each other and how we work with our customers and vendors.
• Action & Ownership We have a bias toward action and empower teammates to make decisions.
• One Team We strive to break down silos collaborate effectively and celebrate each others successes.
• Global Mindset We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.

Global Benefits

• Remote First Culture
• Health Care Coverage*
• Education Reimbursement*
• Competitive Paid Time Off 
• 4 SelfCare Days per year
• National Holidays*
• 2 Founder Days Juneteenth Observed
• Paid Volunteer Time*
• Charitable contribution match*
• Monthly Wellness or Home Office Reimbursement*
• Access to Modern Health (mental health platform)
• Parental Leave*
• Retirement Plan with match/contribution*

* varies by country

Seeing Beyond the Job Ad
At Turnitin we recognize its unrealistic for candidates to fulfill 100% of the criteria in a job ad.  We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If youre willing to learn and evolve alongside us join our team!

Turnitin LLC is committed to the policy that all persons have equal access to its programs facilities and employment. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran.

Remote Work :

Yes

Employment Type :

Fulltime