Marketing Automation Specialist
Marketing Automation Specialist
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1 Vacancy
Job Description
CyberArk is looking for a passionate Marketing Automation Specialist to join our global team. Leveraging your campaign execution and marketing automation expertise you will become a key part of our Marketo team. You will have a handson role in executing a variety of marketing requests using Marketo. You will work in collaboration with the Marketing team to gather requirements and translate campaigns goals into technical execution. The ideal candidate will combine their strategic and technical skills to drive results using marketing automation.
What you do:
- Work with the Marketing team to build bestinclass performing Marketo programs (Email Event Webinars) that create quality demand efficiently at scale.
- Responsible for creating and partnering with Marketing team members to work on: email builds/sends landing pages dynamic content list imports database management and multitool orchestration
- Create campaigns to support nurture scoring event promotion and data management
- Plan and perform A/B testing within marketing automation platform to improve results
- Have a clear understanding of the following areas: the framework of campaigns lead routing and data management between sales and marketing systems
- Support the Marketing team with the planning and execution of strategic marketing automation projects like segmentation deliverability email performance reporting and optin database growth
- Ability to work crossdepartmentally to obtain critical information and satisfy internal stakeholders.
- Excellent communication attention to detail and desire to improve processes.
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Qualifications :
- 2 years of experience in marketing automation; must be proficient in Marketo CRM (Salesforce preferred) and related platform integrations i.e. Demandbase On24 (a nice to have).
- Demonstrated experience in marketing automation and inbound/outbound best practices
- Technical aptitude: Have worked with highly complex processes and a large MarTech stack; ability to understand technologies and how to leverage them to achieve desired results
- You are datadriven and a continual learner.
- Experience working with a quality assurance process to support high quality execution
- Intermediate proficiency in multichannel digital marketing and its interdependence with marketing automation.
- Excellent independent project management and selfstarter skills and experience working in and communicating in a crossfunctional matrixed organization.
Additional Information :
CyberArk is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion creed sex sexual orientation gender identity national origin disability or protected Veteran status.
We are unable to sponsor or take over sponsorship of employment Visa at this time.
The salary range for this position is $58000 $85000/year plus commissions or discretionary bonus which will be based on the employees performance. Base pay may also vary considerably depending on jobrelated knowledge skills and experience. The compensation package includes a wide range of medical dental vision financial and other benefits.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
