Promotions Manager - Kctv
Promotions Manager - Kctv
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Salary Not Disclosed
1 Vacancy
Job Description
About Gray Media:
Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of toprated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the toprated television station and 100 markets with the first and/or secondhighestrated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a fullservice digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.
About KCTV:
KCTV5 is the CBS affiliate serving the Kansas City metropolitan area.
Job Summary/Description:
KCTV5 / KSMO Kansas City has an immediate opening for a Creative Services Promotion Manager. If you are one of the best at creating Image campaigns Targeted Special Reports Proof of Performance and Communitydriven initiatives then we want you! Working in tandem with the Creative Services Director the Promotion Manager is responsible for developing creating and supervising video social and digital content for Kansas Citys premier CBS affiliate. In addition this position will also assist in placing outside media wide orbit scheduling commercial production and any other contentbased projects.
Duties/Responsibilities include but are not limited to:
Supervise Creative Services producers helping with content creation copywriting graphic design and advanced production.
Create and develop advertising campaigns for News Sales and Communitybased programs.
Create review approve and revise copy as assigned.
Work with producers and the Creative Services Director to create branded marketing campaigns.
Develop and produce unique and creative/branded station content for our digital platforms.
Work with News managers and EPs to obtain the best content/moments of our news products that demonstrate our brand to viewers/users.
Serve as a liaison between News Sales and Creative Services.
Present fully realized campaigns during pitches
Help to grow our news audience and engagement on all digital platforms
Create contests and giveaways to drive tunein to assigned programs.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The Promotions Manager is responsible for exceptional video production including writing directing cinematography editing and a working knowledge of motion graphic design
Work with the units writer/producers to create innovative and branded news marketing materials for the station onair the station website station social sites and all other mobile platforms.
Works with the design director graphics hub and Creative Services Director to create necessary news branding graphic elements for all station platforms.
Works with Creative Services writer/producers to create innovative marketing messages for sweeps pieces and news events.
Create news marketing social posts targeted to align with all onair news promotional efforts.
Works with CSD to manage news promotional ad avails on all digital web/mobile and social media advertising including YouTube and Google Ads.
Work with the Creative Services Director to organize branded social efforts by tracking goals evaluating posts and developing best practices
Work with the Creative Services Director to educate producers in developing successful news promotion writing styles and innovative editing techniques
Track metrics and determine the success of content/coverage marketing programs.
Work with the Creative Services Director to organize/plan strategic community outreach for the station.
Perform all other marketing duties as assigned by station management.
Qualifications/Requirements:
Experience in innovative writing editing and producing branded content
Experience producing digital content
Familiarity with Graphic design and project execution.
Strong understanding of web/social trends and technology
Nonlinear editing skills
Advanced video production skills
Ability to work under daily deadline pressure
Exceptional verbal and written communication skills
Proficiency in English grammar spelling and punctuation
Outstanding organizational and critical thinking skills
EQUIPMENT/SOFTWARE USED:
Microsoft Office
Adobe Creative Programs Photoshop Premiere After Effects Illustrator
Black Magic Panasonic and Sony 4K Camera Systems Panasonic HDENGbased cameras
Advanced Production Lighting
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGrayTV UltiPro selfservice portal)
KCTVTV/Gray Media is a drugfree company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Required Experience:
Manager
Employment Type
Full-Time
