Email Marketing Specialist (Temp)
Email Marketing Specialist (Temp)
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Job Description
JOB SUMMARY:
The Digital Marketing Specialist is responsible for providing overall support for Email and Mobile Marketing initiatives for all Caesars Entertainment properties. The incumbent will support a fastpaced team focused on driving online room revenue and customer engagement through email newsletters trigger communications lifecycle marketing and promotional campaigns.
KEY JOB FUNCTIONS:
Execute email communications
Coordinate activities of design content and development teams to meet multiple interdependent deadlines
Provide suggestions/improvements to your own work as well as other team members work
Develop and demonstrate subject matter expertise in assigned email campaign type
Execute complex emails/campaigns
Establish relationships with key property contacts
Build and rigorously test each email verifying copy layout links and dynamic content as well as assessing and addressing any spam risks
Execute flawless QA
Lead 5 or more projects each year while being involved in a minimum of 3 other projects
Support all training efforts including the creation of training documentation
Perform all other related and compatible duties as assigned
EDUCATION and/or EXPERIENCE:
Bachelors degree in Marketing Business Communication or related field. Digital marketing experience with understanding of email best practices for design subject lines copy testing calls to action etc.
QUALIFICATIONS:
Demonstrates strong uptodate knowledge in email best practice design subject lines layout copy and calls to action
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Experience with ExactTarget/Salesforce Marketing Cloud or other ESP
Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key)
Strong emailrelated HTML experience required web design experience preferred
Ability to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider tool
Proficiency in AMPscript or other scripting language to create variations with a single email
Ability to write and execute SOQL queries and/or understanding of database querying
Proficiency in Microsoft Office (Excel Word Outlook etc.)
Superior communication writing presentation and followup skills
Evidence of learning quickly and ability to build on existing business foundations
Excellent time and project management with exceptional attention to detail
Ability to take ownership and initiative and work independently with minimal direction while also functioning and contributing as part of a team
Ability to plan prioritize and organize effectively handle multiple high priority projects concurrently and react quickly to shifting priorities
Ideal candidate will have a passion for email marketing be driven to achieve results be detail oriented selfmotivated enthusiastic about taking on responsibilities and able to handle and prioritize multiple tasks all while maintaining a positive attitude.
Candidate should have a strong working knowledge and understanding of the internet and familiarity with content management tools new media and/or product development.
Must have a proven ability to successfully manage multiple different streams of work in a challenging dynamic environment.
MUST have excellent WRITTEN and oral communication skills and able to comfortably communicate to all levels of the organization.
WORK ENVIRONMENT:
Must be able to work in areas containing dust second hand smoke varying noise and temperature levels lighting vibration crowds and air quality.
Must be able to work in a fastpaced environment
Required Experience:
Unclear Seniority
Employment Type
Part-Time
