Tagging & Analytics Implementation - Analyst 2
Tagging & Analytics Implementation - Analyst 2
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Job Description
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Job Summary
The Marketing Technology Platform team is dedicated to managing and executing within the enterprise digital marketing technology platforms and associated services as well as consulting with stakeholders to enable a broad set of business goals using digital marketing technologies. The Tagging & Analytics Implementation Analyst 2 provides strategy consultation execution and administration of our analytics implementation through Adobe Launch and Adobe Analytics.Essential Job Functions
Implement and configure Adobe Analytics solutions through Adobe Launch/Adobe Experience Platform Data Collection to capture detailed and actionable data across digital platforms in the Adobe framework. Conduct thorough testing and validation of analytics implementations in both staging and production environments to ensure accurate data collection. (35%)
Ability to leverage technical requirements to perform the integration of new analytics technologies and data assets. Translate business requirements into technical specifications and documentation. Partner with internal engineers/developers to update the data layer HTML CSS and JavaScript. (30%)
Investigate and resolve Adobe Analytics reporting issues related to tagging. Work with Adobe Client Care to troubleshoot and resolve issues with the Adobe Analytics platform. (10%)
Implement 3rd party marketing pixels (e.g. Bing Google Ads Facebook/Meta) and tool integrations (e.g. Medallia Decibel OneTrust). (15%)
Develop strong business relationships with internal clients IT UX Analytics Compliance Information Security and Marketing teams. Maintain a standardized approach to data tagging and tracking to support robust and consistent analytics reporting. (10%)
Minimum Qualifications
Bachelors Degree
2 years of experience in roles focused on designing and implementing analytics solutions and digital tagging implementations.
Preferred Qualifications
Bachelors Degree Computer Information Systems or Marketing or related field of study or equivalent relevant work experience
3 years Experience with Adobe Analytics or other analytics platforms (Google Analytics) Adobe Launch or other Tag Management Systems (e.g. Tealium Google Tag Manager etc) and a clear grasp of digital analytics architectures.
Skills
Adobe Analytics
Google Analytics
Adobe Experience Platform Launch
Tag Management Systems
Scrum Methodology
Agile Methodology
Problem Solving
Hyper Text Markup Language (HTML)
Cascading Style Sheets (CSS)
JScript
Reports To: Manager and above
Direct Reports: 0
Work Environment
Normal office environment hybrid.
Other Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time the Company reserves the right to add and/or delete essential functions from this job at any time.
About Bread Financial
At Bread Financial youll have the opportunity to grow your career give back to your community and be part of our awardwinning culture. Weve been consistently recognized as a best place to work nationally and in many markets and were proud to promote an environment where you feel appreciated accepted valued and fulfilledboth personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and nontraditional career progression.
To learn more about Bread Financial our global associates and our sustainability commitments visit or follow us on Instagram and LinkedIn.
All job offers are contingent upon successful completion of credit and background checks.
Bread Financial is an Equal Opportunity Employer.
Job Family:
MarketingJob Type:
RegularRequired Experience:
IC
Employment Type
Full-Time
