Alexa Product Marketing Manager, Alexa HVA & Retention team
Alexa Product Marketing Manager, Alexa HVA & Retention team
Posted on :
13-05-2025
Employer Active
1 Vacancy
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Job Description
Are you excited by how generative AI technology is transforming consumer experiences Do you enjoy working crossfunctionally to deliver compelling messaging for customers Are you interested in how digital subscription businesses work At Alexa our vision is to become the worlds best personal assistant and we are seeking a highly driven Product Marketing Manager to join the Alexa Growth & BI team. As the Product Marketing Manager you will lead the product marketing roadmap for Music on Alexa. You will be responsible for the strategy & deployment of product marketing to drive upsells and retention of Music subscriptions on Alexa. You will partner closely with other marketing product and tech teams to bring innovative new experiences to market and drive adoption for existing experiences. Whats more This role has a direct impact on the Alexa Amazon Music & Prime P&L. You will demonstrate a strong interest for customer insights and creativity to develop strategy bring together crossfunctional stakeholders from Marketing Product Tech and BI to execute plans.
Key job responsibilities
Key job responsibilities:
* Develop and own the upsell & engagement strategy for Music subscriptions on Alexa
* Work alongside the Amazon Music marketing PMM to align crossfunctional stakeholders (including Product Engineering and Creative) to deliver productmarketing launches
* Influence the product teams to develop and influence the product roadmap based on highest customer needs and insights
* Define business metrics measurement plan and testing plan for product and programmatic launches
* Work with the internal operational team to ensure quality ontime delivery of marketing programs across multiple channels
Experience managing large amounts of data including customer segments and online campaign metrics
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
4 years of experience in a marketing role with a strong track record of crossfunctional collaboration skills and working effectively across diverse teams
Proficient in digital marketing tools with the ability to learn new tools fast
Excellent analytical and datadriven decisionmaking skills with the ability to interpret complex data and translate it into actionable insights
Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience with subscription business
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Key job responsibilities
Key job responsibilities:
* Develop and own the upsell & engagement strategy for Music subscriptions on Alexa
* Work alongside the Amazon Music marketing PMM to align crossfunctional stakeholders (including Product Engineering and Creative) to deliver productmarketing launches
* Influence the product teams to develop and influence the product roadmap based on highest customer needs and insights
* Define business metrics measurement plan and testing plan for product and programmatic launches
* Work with the internal operational team to ensure quality ontime delivery of marketing programs across multiple channels
Experience managing large amounts of data including customer segments and online campaign metrics
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
4 years of experience in a marketing role with a strong track record of crossfunctional collaboration skills and working effectively across diverse teams
Proficient in digital marketing tools with the ability to learn new tools fast
Excellent analytical and datadriven decisionmaking skills with the ability to interpret complex data and translate it into actionable insights
Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience with subscription business
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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