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Copywriter

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Job Location drjobs

Durban - South Africa

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Description

Hire Resolves sporty client is seeking a Copywriter who will be responsible for creating highquality CRM (email) web and digital marketing content. This role is crucial for shaping the clients distinct voice to resonate with diverse fans across various platforms aiming to build affinity drive action and communicate clearly while balancing creative ambitions with commercial needs.

Key Responsibilities:

Copy Development and Execution:

  • Write edit and proof CRM campaign copy (emails newsletters etc.).
  • Create web content (player bios fixtures shop pages etc.).
  • Incorporate SEO UX and conversion principles in web copy.
  • Support broader campaigns with copy for various digital assets.
  • Translate complex messaging into fanfriendly language.

Tone of Voice and Brand Distinction:

  • Develop and maintain distinct tones for the client.
  • Adapt writing style to different platforms and audiences.
  • Understand and address diverse fan cultures.
  • Ensure brand consistency across all channels.

CRM and Fan Communications:

  • Collaborate on automated and campaignspecific email flows.
  • Create highperforming copy for various fan communications.
  • Test and optimize email copy for better results.
  • Provide datadriven insights for campaign improvement.

Digital and Web Copy:

  • Write and maintain accurate and engaging web copy.
  • Ensure UXfocused copywriting for clarity and navigation.
  • Craft language for ticketing shopping and onboarding.
  • Optimize web copy for mobile and SEO.

Collaboration and Workflow:

  • Collaborate with various teams to deliver cohesive campaigns.
  • Meet content deadlines and prioritize effectively.
  • Support commercial and partner teams with brandaligned copy.
  • Participate in creative brainstorms and concept development.
Minimum Requirements:
  • Relevant Diploma/Degree.
  • 35 years copywriting experience (brand agency or media) ideally in sports entertainment or lifestyle.
  • Outstanding writing and editing skills with a versatile portfolio.
  • Proven ability to write for CRM and web (conversion clarity engagement focused).
  • Experience developing and adapting brand tone of voice.
  • Strong understanding of fan behavior and digital engagement across channels.
  • Exceptional attention to detail grammar and voice consistency.

Desirable:

  • Experience writing for professional sports teams/leagues.
  • Familiarity with email marketing tools (e.g. Dotdigital Mailchimp Salesforce Marketing Cloud).
  • Understanding of SEO writing principles and digital UX best practices.
  • Experience writing copy for commercial and partner campaigns.
  • Working knowledge of rugby and/or sports audience culture.

Benefits:

  • Competitive salary based on experience.
IF you meet the above requirements and want to make a careerchanging move apply today by emailing your CV to

You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days

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Employment Type

Full-Time

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