Digital Marketing Specialist
Digital Marketing Specialist
Posted on :
12-05-2025
Employer Active
1 Vacancy
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Job Description
Essential Job Functions
- Develop and refine highquality digital contentweb pages blog articles email campaigns and social copythat align with strategic marketing goals and brand tone.
- Partner with subject matter experts and team leads to craft messaging that supports thought leadership and demand generation.
- Maintain and evolve the structure and performance of our website through CMS management and UX improvements.
- Coordinate with developers and designers to implement enhancements that improve usability speed and SEO readiness.
- Lead keyword research and advanced SEO implementation to support search visibility site health and traffic growth.
- Use tools like SEMrush to monitor trends troubleshoot issues and report on KPIs.
- Establish and manage a dynamic content calendar to support campaigns launches and lead nurturing strategies across the funnel.
- Align content production with crosschannel marketing efforts ensuring consistency and relevance throughout the customer journey.
- Design and deploy segmented CRM campaigns using Microsoft Dynamics 365 to engage and convert targeted audiences.
- Other duties as assigned.
Other Skill & Abilities
- Strong digital writing and editing skills with a strategic mindset for audience engagement.
- Proficient in CMS platforms (Process Wire) with working knowledge of HTML/CSS and SEO schema best practices.
- Demonstrated ability to assess performance data and translate it into clear actionable recommendations.
- Highly organized with a strong sense of initiative able to take ownership of projects from concept to completion.
- Comfortable collaborating across departments and contributing to campaign strategy and creative planning.
- Experience working within a brand or demand generation team is a plus.
- Familiarity with UI/UX fundamentals and digital accessibility guidelines is beneficial
- Exposure to digital ad platforms (Google Ads LinkedIn Ads) is an asset.
Education & Experience
- Bachelors degree in marketing Communications Digital Media or a related field.
- 46 years of experience in digital marketing with demonstrated success in SEO CRM/email marketing and content strategy.
- Experience with Microsoft Dynamics 365 is preferred but not required.
- Handson experience with analytics tools and platforms such as Google Analytics and SEMrush.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time as needed.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Department / Functional Area
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