Director of Marketing & Communications
Director of Marketing & Communications
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Job Description
Job Details
Description
Director of Marketing & Communications
Location: Brewster Academy Wolfeboro NH
Position Type: FullTime Exempt 12month
Position Summary
The Director of Marketing & Communications at Brewster Academy leads the institutions integrated marketing and outreach strategy to advance its mission values and strategic priorities. Reporting to the Head of School and working in close collaboration with the Senior Strategy Team this role oversees institutional messaging brand management event strategy and institutional research. The Director also provides visionary leadership and supervision for a multidisciplinary communications team and is responsible for aligning efforts across the Academys campuses and local and global constituent communities.
Key Responsibilities:
Strategic Marketing & Communications
- Develop and execute comprehensive marketing and outreach strategies that promote Brewsters mission vision and institutional priorities.
- Lead annual messaging and communication planning aligned with strategic goals and performance metrics.
- Oversee the development and execution of a marketing communications plan across digital editorial print and event platforms.
- Ensure consistent brand messaging across all internal and external communications.
- Serve as the Academys lead brand steward.
Institutional Research & Market Intelligence
- Direct Institutional Research efforts ensuring collection analysis and dissemination of data to support strategic planning and messaging.
- Contextualize findings with comparisons to peer institutions and Brewsters longitudinal data to generate actionable insights.
- Partner with academic and administrative departments on data collection and reporting.
Leadership & Team Management
- Lead mentor and evaluate a highperforming team:
- Editorial Director Oversees Brewster Magazine internal and publicfacing content and media outreach.
- Director of Digital Communications & Engagement Manages Brewsters digital strategy social media multimedia content and alumni digital engagement.
- Director of Digital Content & Media Focuses on multimedia email communications and web presence.
- Special Events & Programs Manager Oversees planning and logistics for schoolwide events including admissions advancement and trustee functions.
- (Starting FY27) Digital Content & Media Manager Supports project and content execution across digital platforms.
- Foster collaboration set clear goals and build capacity within the team.
Vendor & Agency Management
- Manage and evaluate relationships with external vendors including freelance designers photographers videographers writers and marketing/communications agencies.
- Ensure outsourced creative work aligns with Brewsters brand standards and strategic objectives.
- Coordinate contract negotiation timelines budgets deliverables and quality control for all external contributors.
- Identify and onboard new vendors as needed to support evolving campaign and project needs.
Events Strategy & Oversight
- Guide strategy and objectives for signature and institutional events.
- Oversee alignment of event experiences with marketing and advancement goals.
- Ensure event storytelling digital promotion and branding are consistently executed.
Budgeting & Resource Management
- Develop and manage the Communications and External Affairs budgets.
- Monitor team and project budgets approve expenditures and evaluate costeffectiveness.
- Recommend investments in tools software and services to enhance communication and outreach efforts.
CrossFunctional Collaboration
- Collaborate with Advancement Admissions Athletics Academic and Program teams to ensure alignment between messaging engagement and recruitment goals.
- Lead regular meetings with the Marketing/Communications Team and broader communications groups.
- Serve as the primary marketing advisor to the Head of School and senior leadership.
Institutional Representation & Reporting
- Represent Brewster at professional organizations such as CIRIS and within the Lakes Region community.
- Provide detailed reports and presentations to the Board of Trustees and school leadership on marketing performance institutional research and strategic progress.
This is a full time 12month exempt position with some evening and weekend responsibilities. Travel may be required for events and professional conferences.
Qualifications
- Bachelors degree required; advanced degree preferred in Marketing Communications Public Relations or related field.
- 810 years of progressively responsible experience in marketing and communications ideally in education or missiondriven organizations.
- Proven leadership experience managing creative and highperforming teams.
- Deep understanding of brand strategy digital engagement and content development.
- Strong data analysis and institutional research literacy.
- Exceptional verbal written and visual communication skills.
- Experience managing budgets vendors and external agency relationships.
- Familiarity with independent school culture especially boarding school environments is preferred.
Required Experience:
Director
Employment Type
Unclear
