Head of Brand & Content Marketing
Head of Brand & Content Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Since we opened our doors in 2009 the world of commerce has evolved immensely and so has Square. After enabling anyone to take payments and never miss a sale we saw sellers stymied by disparate outmoded products and tools that wouldnt work together.
So we expanded into software and started building integrated omnichannel solutions to help sellers sell online manage inventory offer buy now pay later functionality book appointments engage loyal buyers and hire and pay staff. Across it all weve embedded financial services tools at the point of sale so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth enabling sellers to capture the next generation shopper increase order sizes and compete at a larger scale.
Today we are a partner to sellers of all sizes large enterprisescale businesses with complex operations sellers just starting as well as merchants who began selling with Square and have grown larger over time. As our sellers grow so do our solutions. There is a massive opportunity in front of us. Were building a significant meaningful and lasting business and we are helping sellers worldwide do the same.
The Role
Were looking for a visionaryHead of Brand & Content Marketing to lead the next chapter of the Square brand. This leader will be a steward for how millions of businesses from coffee shops to complex national brands experience and connect with Square. Youll shape our brand strategy & narrative define the brand foundations positioning messaging identity and metrics (in partnership with the Insights and Creative teams) and ensure it shows up with clarity and impact across EVERY touchpoint. Youll also lead the content strategy that scales our narrative globally.
This role requires a unique blend of brand vision culture content mastery and operational rigor. You will lead the development and execution of brand and content strategies that shape perception drive awareness engagement and build longterm affinity for Square. It involves an indepth understanding of businesses and close collaboration with the Marketing Creative Insights Product Comms teams and more.
You Will
Evangelize the Brand Vision & Strategy
Evangelize and evolve Squares brand positioning and longterm strategy including establishing clear success metrics
Partner with the Research team to establish foundational customer insights brand ICPs and track brand health
In partnership with Brand creative develop foundational brand systemsarchitecture guidelines naming and governance.
Craft and Activate a differentiated Brand Narrative
Shape Squares voice story and messaging to reflect our values and unique POV across paid owned earned product sales and internal channels.
Partner with product marketing on audience specific messaging that ladders up to the broader brand narrative
Partner with Creative to translate strategy into a compelling cohesive Brand Identity and breakthrough content.
Lead Content Strategy production and distribution
Lead the global content strategy for Square
Create and distribute compelling content that drives awareness consideration and engagement through the seller journey
Inspire and lead a highperforming content team including writers editors strategists and operations specialists fostering a culture of creativity rigor and crossfunctional collaboration.
Champion innovation in content formats from longform editorial to video podcasts interactive and social storytelling to keep pace with audience expectations and channel evolution.
Stay ahead of content and media trends experimenting with emerging platforms AI tools and new distribution models to ensure Square is leading not following in content innovation.
Collaborate and Align Across the Org
Partner with marketing and creative strategy on ensuring marketing tactics and campaigns ladder up to the brands strategy
Execute and evangelize the brands strategy (purpose positioning) internally across all brand touchpoints (product Sales marketing CS etc) through data cultural insight storytelling business impact and deep influence across the org
Partner with strategic leadership to ensure brand strategy ladders up to the businesss strategy; and identifying opportunities to shift strategy based on shifts in product roadmap business goals target audience or company vision
Champion the Brand Internally
In partnership with creative lead the internal rollout education and adoption of our brand strategy and systems
Inspire teams through clear storytelling data and thought leadership that reinforces our brands value
You Have
12 years of experience in brand strategy content marketing across both agency and inhouse environments.
A strong track record of building iconic multiproduct highimpact brands (B2B and B2C)
Strong storytelling & communication skills Should be able to easily take in large amounts of information and summarize it down to its simplest parts and build a compelling story out of it all.
A strategic thinker with a deep passion for storytelling culture and creating meaningful brand experiences.
Experience building and leading highperforming diverse teams across brand strategy editorial content strategy
Proven experience leading content marketing strategy and operations across multiple channels formats
Strong leadership and collaboration skillsable to influence senior stakeholders and unify teams around a shared vision.
Experience working closely with creative teams
Deep empathy for small businessesand the people behind them
Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances. We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible. Want to learn more about what were doing to build a workplace that is fair and square Check out our ID page.
Required Experience:
Director
Employment Type
Full Time
