Social Media Specialist II
Social Media Specialist II
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Salary Not Disclosed
1 Vacancy
Job Description
*This is a hybrid role based out of our HQ in Carlsbad CA. Inoffice expectation is 3 days a week*.
prAna is an active California Lifestyle Brand that celebrates the spirit of adventure and discovery empowering individuals to embrace an active lifestyle and pursue their passions with confidence and enthusiasm. We design apparel that blends style & versatility for individuals who embrace movement and have a deep reverence for nature.
Weve been doing what we do since 1993 in Carlsbad California. Each year sinceprAna has welcomed increasingly more people to the prAna way of life througha multichannel strategy including our own branded stores a robust ecommerce business and an established wholesale distribution of over 1400 retailers across the US Canada and Europe.
prAna wasacquired by Columbia Sportswear Company (CSC) in June 2014and is part of the family of brands in the CSC portfolio including Columbia Mountain Hardwear and Sorel.prAna is headquartered in Carlsbad California and operates as a wholly owned subsidiary of Columbia Sportswear Company.
ABOUT THE POSITION
prAna is seeking a Social Media & PR Specialist who will work to implement and manage the execution of social media strategies that promote the brand and engage our target audience across various social media platforms. This role will be responsible for the building of the social calendar execution of social postings creating lofi social content and pulling social reporting. Additionally this role will support PR seeding & event initiatives. The person in this roles should have excellent communication and organization skills as well as the ability to work effectively and proactively in a teamoriented crossfunctional environment. This position will report to the Social Media Program Manager.
HOWY YOULL MAKE A DIFFERENCE
Social Media & Influencers
Support development of Social Calendar & scheduling social content for all relevant platforms including but not limited to Instagram Tiktok Threads LinkedIn
Support influencer & social content from ideation & briefing through execution
Create short form video content inoffice or locally for Tiktok IG and YouTube Shorts
Responsible for social community management moderating comments DMs inquiries on social channels in brand voice always responding in a timely manner and escalating when appropriate.
Support Retail Team social briefing and communication
Influencer / ambassador communication as needed
Oversee product seeding efforts for events and partners including athletes influencers and community through order capture and placement.
Weekly and monthly social media performance monitoring analyzing performance data and making recommendations for channel improvements
Weekly social trend and competitor patterning bringing relevant trends to incorporate in content
Uploading influencer assets to internal Content Hub and communication across teams when assets are available
Identify and present potential brand partners for social or community collaborations
Assist with executing branded events and capturing social media coverage
Support Social & Influencer invoicing & billing
Responsible for scheduling social/influencer meetings booking rooms sharing agenda and posting of meeting notes
PR & Events
Work closely with Dir. Of Marketing on monthly PR agency product priorities
Support consumer influencer celebrity editor event activations from ideation to execution.
Responsible for scheduling pr meetings booking rooms sharing agenda and post meeting notes
out of monthly external PR report
Manage Seeding Box inventory putting seeding boxes together as needed
Manage PR & Influencer seeding inventory tracking to monthly budget allocations
Sample Kit packing & XCoding Support as needed
Support PR invoicing & billing
YOU HAVE
3 5 years experience in social influencers and / or in the pr space ideally for another apparel brand or at an agency working in the apparel active or outdoor space
Experience creating lofi video content for TikTok IG Reels & Youtube Shorts experience leveraging editing tools (Capcut Canva Premiere Pro Photoshop etc)
Love and knowledge of all things social a passion about keeping a pulse on trends and social conversations.
A passion for apparel retail and product marketing and a drive to become an expert on prAna consumer and brand
Some travel may be
#Onsite
#LILC1
#prAna
This job description is not meant to be an allinclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.Qualified applicants with arrest or conviction records will be considered for employment with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Material job duties that will be considered in evaluating criminal convictions postconditional offer of employment include cash handling working with minors servicing the public and access to customers confidential information.Salary Range: $62200 $96600*Pay decisions are determined by multiple factors including what the market is paying a candidates capabilities and skills years of experience and internal equity.At Columbia Sportswear Company were proud to offer regular fulltime employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee wellbeing by aligning those programs with the fundamental elements of wellbeing: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.Required Experience:
Unclear Seniority
Employment Type
Full-Time
