Social Media Manager

LIFE AT CLAYS

Welcome to Clays the ultimate indoor clay shooting experience and cocktail bar! We bring the thrill of a British clay target shooting weekend to the heart of the city. Our unique twist on Olympic clay shooting makes thesport safe fun and accessible for everyone.As we expand locally and globally were excited to share our love for British charm and competitive gaming with the world. Whether youre after a thrilling day with friends or a lively evening with colleagues Clays is the perfect spot for adrenalinepumping funfilled experiences.

Careers at clays are loaded with possibilities. As we grow our brand we are equally dedicated to the growth of our team. We offer ample opportunities for personal development and topnotch training. Our team is a vibrant mix of independent thinkers who are passionate about crafting unforgettable experiences for our guests. If youre seeking a workplace that values integrity fun and teamwork Clays might just be the place for you!

Were proud to be certified as a Great Place to Work which reflects our commitment to creating an amazing work environment. But dont just take our word for itheres what our colleagues have to say about us:

You can be yourself here. The company values character and willingness to learn over prior knowledge. They provide all the training you need and your progress is entirely up to you.

From day one thecollaborative and supportive cultureat Clays has been clear. The onboarding process and continuous training show a real commitment toemployee development.

Mistakes are stepping stones hereand no one is frowned upon for making them. We learn from each other which is unique in a workplace.

CLAYS VALUES

At Clays our venues are for everyone and so is our workplace. We believe that to serve our diverse audience we must first celebrate and nurture diversity within our team. Thats why werededicated to creating an inclusive culture. Different perspectives spark creativity and drive innovation. So if youre passionate about making a positive impact wed love to hear from you!

And of course were looking for someone who embodies our Clays values. Thats why weve framed them as key questions that guide everything we do:

SAFE Is it safe For our team our guests the business and our partners.

AMAZING EXPERIENCE Are we delivering an amazing experience We bring fun thrill wonder and joy aiming to surprise delight and exceed expectations.

LASTING Is it lasting We strive to make a positive sustainable impact on our world our team our guests and our industry. We aim to create strong impressions and lasting memories constantly evolving to offer something new.

SUMMARY OF POSITION

Whats the Gig you ask

Are you a social media powerhouse who thrives on creativity innovation and making an impact Clays is on an exhilarating journey expanding across the UK and internationally and were looking for a dynamicSocial Media Managerto help shape our brands voice and presence on a global scale.

This isnt just another social media job its a chance to be at the forefront of an ambitious fastgrowing brand thats making waves in new territories. Youll own our social strategy craft engaging campaigns that excite and convert and collaborate with teams across the business to ensure our online presence reflects the energy and innovation of Clays.

Youll have the freedom to experiment lead with creativity and use datadriven insights to continuously refine and elevate our content. If you love fastpaced environments big ideas and want to play a role in Clays expansion this is the perfect role for you.

DUTIES & RESPONSIBILITIES

Your role will include but may not be limited to the following responsibilities;

• Develop and implement social media strategy aligned with Clays brand objectives target audience and industry trends.
• Creating managing and publishing highquality engaging content tailored for individual social media platforms (TikTok Instagram Facebook and LinkedIn etc.).
• Tracking key social metrics generating comprehensive reports and providing insights to improve performance and engagement.
• Managing and optimising social media budgets to maximise impact.
• Proactively encouraging and curating usergenerated content (UGC) to build brand authenticity and drive customer acquisition.
• Oversee ambassador and influencer partnerships ensuring alignment with brand values and goals. Support ambassadors in creating compelling content and provide creative direction
• Work closely with our paid media partner to contribute to the paid media strategy and organise content for paid social campaigns.
• Identify establish relationships and manage collaborations with relevant influencers leveraging their reach and credibility to promote the brand increase engagement and drive acquisition.
• Leading the delivery of impactful content for major milestones including new venue openings seasonal campaigns and key events.
• Manage our social community. Monitor and respond to comments messages and inquiries across social media platforms promptly and professionally ensuring a positive and engaging online presence.
• Creating and maintaining a content calendar that strategically aligns with Clays marketing initiatives promotions PR and industry trends.
• Providing datadriven insights to inform future campaigns identifying trends and adapting strategies to improve performance.
• Collaborating closely with the Head of Marketing and Marketing Manager to contribute to Clays wider marketing strategy.
• Coordinating with the Marketing Executive Junior Designer and crossfunctional teams to deliver integrated campaigns effectively.
• Staying on top of the latest social media trends platform updates and emerging best practices to ensure Clays remains innovative and engaging online.

SKILLS DESIRED QUALIFICATIONS & ATTRIBUTES

• At least3 yearsexperience in social media management and content creation preferably in the hospitality or entertainment industry.
• Expert knowledge of Instagram TikTok Facebook and LinkedIn with a strong understanding of platformspecific content trends.
• Proven experience in developing viral content spotting emerging trends and seizing opportunities for creative storytelling.
• Strong knowledge of paid media advertising and campaign management with experience in performance analysis and budget optimisation.
• Experience leveraging UGC to build community and enhance brand presence.
• Proven success in developing influencer partnerships from outreach and relationshipbuilding to content collaboration.
• Exceptional creative skills with the ability to craft compelling visuals videos and written content tailored to different platforms.
• Photography and videography skills including editing and postproduction. Knowledge of graphic design software such as Adobe Photoshop or Canva is advantageous.
• Excellent written and verbal communication skills with an ability to create impactful engaging copy that inspires action.
• Proficiency in using social media management tools (e.g. Hootsuite Buffer Sprout Skedsocial) and analytics platforms (e.g. Facebook Insights TikTok Analytics GA4).
• Strong organisational skills with the ability to manage multiple projects meet deadlines and maintain exceptional attention to detail.
• A proactive creative mindset with a natural ability to connect and build relationships with colleagues guests and partners.
• Honest with strong moral principles and a positive cando attitude.
• Confident problem solver who remains calm and solutionfocused under pressure.
• Always looking for opportunities to improve your knowledge and abilities
• Passionate about hospitality and creating amazing experiences
• Ability to build lasting relationships with colleagues and clients
• Take initiative can solve problems calmly and work well under pressure

WHAT YOULL GET IN RETURN

We value our colleagues greatly and want everyone to feel rewarded.

Our great benefits include:

Plus were certified as a Great Place to Work reflecting our commitment to creating an outstanding work environment!

You will be based at Clays support office in Moorgate as well as working with the operational teams in our venues.