Marketing and Comm Spec II

Marketing and Comm Spec II

Bachelors degree and four years of relevant experience; or an Associates degree and six years of relevant experience; or an equivalent combination of education and experience

Responsible for the coordination of a comprehensive strategic marketing plan to inform increase awareness participation and the utilization of the programs services

• Develop and execute strategic storytelling across channels including websites social media and digital assets utilizing a variety of mediums including videography photography print design electronic newsletters and other formats in support of university the Division of Student Life and the department; ensure all are inline with appropriate targets timelines policies and techniques
• Create and edit written communications collaborating with Division of Student Life Marketing & Strategic Communications as required
• Plans and creates original graphic designs: pictures drawing graphic materials using computer and other media for use in marketing campaigns and facility needs.
• Ensure all materials art or work produced follow proper brand standards and brand consistency
• Maintain departmental website updating content and design as needed
• Coordinate efforts to support event coverage with Division of Student Life Marketing & Strategic Communications including videography photography social media etc.; attending events as needed
• Assist with creating communications for high level stakeholders
• Interpret and ensure compliance with departmental and University policies guidelines and other relevant regulations
• Recommend maintain disseminate and enforce policies procedures and guidelines for areas of responsibility
• Gather information analyze data and compile reports to maximize effectiveness efficiencies strategies and inform management decisions and/or department goals; Manage and utilize online content and marketing analytics

Responsible for project management and determination of workflow for completion of marketing or communication needs

• Determine workflow for project requests set appropriate timelines ensuring communication about project progress; followup/followthrough on completion of projects
• Confer with clients to discuss and determine layout design and goals for communication pieces; Identify and communicate on complex project issues.
• Manage marketing related archive files for the department including but not limited to media clippings image files design files and backup of all digital files.
• Collaborates with Division of Student Life Marketing & Strategic Communications in the implementation of policies and procedures relating to the marketing and communications processes and procedures

Manage print projects and assist with communicating to external vendors

• Prepare artwork files for print and meeting vendor specifications
• Responsible for purchasing various marketing materials (e.g. print materials signage environmental design materials) with third party vendors

Perform other related functions including developing reports and handling special projects

• Serve on Division of Student Life or University of Florida committees as needed

$67200 Annually

EDUCATION & EXPERIENCE

• Bachelors in public relations/communications marketing graphic design advertising or business marketing
• Demonstrated experience in creating managing and measuring marketing strategies content creation and digital engagement.
• Project management experience; ability to manage multiple projects and perform efficiently in a fastpaced environment with a fluctuating and competing priorities
• Demonstrated knowledge of and experience in managing printing processes and prepress production requirements
• Demonstrated experience in brand management

SKILLS

• Demonstrated proficiency with computers and Adobe Creative Suite (Photoshop InDesign Illustrator)
• Demonstrated experience with website creation and editing (WordPress)
• Demonstrated proficiency in social media platforms
• Communication skills (verbal and written); demonstrated proficiency and excellence in writing and editing
• Highly proficient in printrelated applications and techniques
• Demonstrated planning and organization skills
• Demonstrated interpersonal skills

ABILITIES

• Proven ability to effectively lead and direct collaborative customerbased services in a complex environment with multiple stakeholders
• Accuracy attention to detail and a customer serviceoriented attitude
• Demonstrated ability to function effectively in a fastpaced environment with frequent interruptions
• Demonstrated ability to handle multiple projects or tasks simultaneously
• Ability to work as part of a team in a multifaceted environment

• In order to be considered you must upload your cover letter and resume.
• Application must be submitted by 11:55 p.m. (ET) of the posting end date.